Our sectors

Retail and consumer

Creating experiences customers can’t do without to shape brand and product purchase.

  1. Engaging consumers

No sectors are as well understood or closely monitored by the public as retail and other consumer-facing industries. This is why crafting engaging campaigns that get consumers from all walks of life talking and acting is crucial. But with tastes and interests changing with the speed of a TikTok trend, staying ahead of the curve essential.

  1. Anticipating trends

Our team of specialists are tapped into the news agenda and emerging cultural trends to understand what drives coverage. We deploy adaptable and holistic communication strategies to reach target audiences across relevant media platforms to affect brand and product purchase.

  1. Exciting and igniting audiences

We apply our expertise to connect brands with their target audiences through powerful experiences and intelligent campaigns that customers can’t do without, driving product consideration and purchase.

  1. From FTSE 100s to startups

We have worked with startups and SMEs through to FTSE 100 retail and consumer brands. Whether working with a global name or helping a brand launch with a bang, we apply the same expertise and commitment to results.

Case study

Sharp Minds worked hard to build relationships on our behalf with journalists in target publications, with the net result that we now appear in almost every issue of one publication and have managed to get coverage in another that had previously blanked us. They think far beyond the brief, providing adaptable support and blue-sky thinking, creating the partnerships necessary for game-changing initiatives.

James McComas, General Manager, Hotel du Vin, Tunbridge Wells

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Property & construction

Powerful solutions to succeed in a crowded, challenging market.

  1. Succeeding in challenging times

With the property and construction sectors facing challenges from dampened demand and environmental concerns, it’s never been more important to look at your communications strategy to help you succeed. In a crowded market, that means understanding your audiences, connecting with them and communicating your points of difference.

  1. Leading in crowded markets

We use in-depth knowledge of the sectors to deliver powerful solutions that help our clients to stand out as leaders. We tailor our solutions for B2B and B2C audiences, addressing their needs and concerns, to build rapport, win confidence, drive connections, stimulate referrals and enquiries and boost conversions.

  1. Building your brand

Our communications services help sculpt the right messages for our clients in front of the right audiences, build brand awareness at speed and scale. We use integrated strategies to connect with different audiences, stakeholders and influencers on different levels, including thought leadership, PR, digital and social marketing, events and offline marketing.

  1. From challengers to national bodies

We have experience of implementing integrated PR, marketing and digital communications for major developers, housebuilders, investors, agents, contractors, architects, designers, suppliers, local authorities and national bodies. We have advised some of the UK’s largest housebuilders through to game-changing innovators.

Case study

Sharp Minds delivered exactly what we wanted. They easily surpassed our expectations and built the brand and business of Enevate across the UK, through carefully targeted media outreach. Our first campaign together generated more than 18 articles and included several high-profile features, including The Sun newspaper. This has helped with our success this year and has put Enevate firmly on the map as a leading modular housing company in the UK.

Gary Mayatt, Founder , Enevate Homes

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Professional Services

Creating powerful value in an era of accelerated innovation.

  1. Navigating a changing landscape

The sector is moving into an era of accelerated innovation. Changing technology, regulation and legislation – alongside evolving client and societal expectations – require professional services firms both to adapt and to convince that they can help their clients successfully navigate the shifting landscape.

  1. Evolving thinking to drive growth

We help organisations create powerful value and drive growth by evolving their thinking. As highly experienced communications professionals, operating at Board level, we understand the issues that pose the most significant opportunities and threats for organisations and senior executives.

  1. Becoming a go-to commentator

We make sure our clients are ahead of the competition by staying ahead of the curve. By horizon scanning, liaising regularly with journalists and providing timely expert commentary, we establish our clients as go-to commentators. We amplify messaging through holistic mar-comms strategies, ensuring alignment across all channels.

  1. From magic circle to SMEs

We have significant expertise supporting professional services clients who require in-depth industry knowledge to tailor their communication strategies for diverse stakeholders, telling their stories to critical audiences to win reputation. This ranges from magic circle law firms and global accountancy firms to SMEs.

Case study

Key highlights for professional services client:

  • Tier 1 coverage
  • Go-to commentator for trade titles
  • Regular expert columns in target local media

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Industrials &
manufacturing

Creating campaigns that connect and resonate to compete on a global stage

  1. Maintaining global leadership

Britian’s manufacturers need to compete on an ever-more globalised stage. With overseas competitors often leading on price, it is more important than ever for British manufacturers to message their thought leadership, expertise, innovation and quality of both products and service delivery to maintain and enhance reputation and customer loyalty.

  1. Building brand awareness

We partner with clients in the industrial and manufacturing sector to help them manage their hard-earned reputation, grow brand awareness and change customer and stakeholder perceptions. The team is tapped into the trends that affect the industry and apply this in-depth knowledge to develop intelligent and powerful communication strategies that help clients meet their business and communications goals.

  1. Changing attitudes, building loyalty

We work closely with our clients to help them address communications challenges and create engaging marketing strategies that resonate with multiple audiences. Our strategists create powerful content that appeals uniquely to each audience and its needs and measurably changes attitudes and builds loyalty.

  1. Communicating the complex

We have worked with multi-national organisations across the value chain, from hardware brands to global steelmakers, from manufacturers of infrastructure components to heavy industry specialists. We excel at making the complex compelling, the technical tangible and the rarified relevant, creating campaigns that connect and resonate..

Case study

We appointed Sharp Minds to help us, which they have done with superb branding and marketing advice, and the delivery of a media campaign which would be worthy of competitors a hundred times our size in terms of global manufacturers. It was thoroughly researched and expertly executed, including designing the report with easy-to-understand graphics to communicate the key narratives effectively. The results speak for themselves: high value, enormous productivity, enhanced brand awareness, increased sales and the intellectual property to leverage introductions to industry leaders, with whom we are now collaborating.

Roger Willems, Chairman, Penn Elcom

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Care

Growing and protecting reputations to improve commercials for care providers and their suppliers.

  1. Opportunities and challenges

Compliance, confidence and commercials – these three Cs continue to dominate the care sector. The requirements of our aging population are counterbalanced by ever-more rigid regulation, often negative media coverage, challenges with recruitment and staff retention, increased costs and the social care funding crisis. This makes it imperative for brands to message their difference within their communities and for suppliers to the care sector to demonstrate how they can help address some of the challenges operators face.  

  1. Expertise and empathy

Care providers need to connect on an emotional, social and community level to instil confidence in prospective clients, residents, relatives and employees. We win hearts and minds with multi-layered campaigns that showcase both expertise and empathy. For suppliers to the care sector, we meld thought leadership with strategic PR plus digital and social marketing to showcase your solutions, whether you’re seeking to influence policy or looking to expand your client base among owner-managed care operators or large providers.  

  1. Protecting reputations

Reputations in the care sector take time to build – but can sadly be lost overnight. A poor CQC rating, a damning online review, negative comments on social media or a critical media article can unravel years of good work. Through strategic and tactical PR, supported by proactive digital and social marketing, we build strong reputational foundations to ensure your organisation is in the strongest possible position should you receive negative commentary. And if the worst were to happen, we deploy our experienced crisis comms experts to protect your brand reputation to maintain the confidence of your disparate stakeholders.

  1. B2B and B2C expertise

Our marketing and PR experts have experience of residential care and domiciliary care (including nursing and dementia care) and young adult care,  as well as supporting care sector suppliers, from utilities to management consultants. We’ve positioned our clients to punch above their weight by delivering thought-leader campaigns to challenge the status quo and helping SME clients win national awards against blue-chip competition. We’ve gained exposure for local providers in their communities to drive enquiries and candidates, and redefined customer journeys to boost conversions.

Case study

Refining our messaging and consistently layering more expert messages on the right platforms has led to us getting enquiries from larger providers with a greater number of care homes, which is exactly the kind of clients we want to attract. We are actively recruiting to deal with the volume of enquiries we have coming in.

Tony Thiru, CEO, Fulcrum Care

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Health and wellbeing

Powerful communications to capitalise on changing consumer and corporate attitudes.

  1. Shifting opportunities

With a growing emphasis on health and wellbeing, and with the NHS under ever-greater pressure, opportunities for private health and wellbeing providers are diversifying and expanding among both consumers and corporates. But in a highly competitive market, against a backdrop of a cost-of-living crisis, organisations need compelling, holistic communications to convince clients that they offer the solutions they need to live their best lives.

  1. Engage, educate, motivate

Attitudes to personal investment by individuals in their physical and mental health – and by corporates in their employees – are changing, but brands looking to win market share still need to engage, educate and motivate them to take action. That means powerful communications across a range of channels to create multiple touchpoints to build the trust needed for them to put their health and wellness in your hands and build brand loyalty.

  1. Connecting through storytelling

There is nothing more personal than health and wellbeing, so we build strategic campaigns that resonate with target demographics to create a step change for brands. Whether through PR, thought leadership, digital marketing, social media or offline content, we use the power of storytelling to enable your audiences to put themselves in the picture, so they recognise their need for your services.

  1. Wide-ranging expertise

We have worked with some of the UK’s leading health and wellness companies. Our team has experience across a broad range of specialisms, including: private medical insurance; ophthalmology; dentistry and orthodontics; fertility, pregnancy, neonatology and child development;  oncology; musculoskeletal problems, treatments and surgery; osteopathy; psychology; holistic treatments; nutrition; and fitness.

Case study

Sharp Minds’ support enabled us to raise our profile with our target customers in a competitive marketplace, drive more traffic to our website and prompt more calls to our switchboard. They got our name into new places in a way that appeals to different audiences and leads to measurable results. They think beyond their immediate brief to look for every opening to support our business needs.

Grace Wilson, Sales and Services Manager, Nuffield Health Tunbridge Wells Hospital

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Financial Services  

A new approach to building and protecting your reputation in an era of consumer caution.

  1. A challenging landscape

Since the onset of the global financial crisis, the financial services industry has experienced significant change. The demise of the banking sector, state intervention and bailouts, mis-selling scandals and volatile markets – not to mention cyber security and scams – have all have contributed to a lack of trust.

  1. A new, intelligent approach

To succeed in today’s environment, organisations must adapt. They need a new and intelligent approach to financial services communications. Transparency and being proactive and reactive to issues affecting the industry are key to obtaining recognition and building your brand.

  1. Restoring confidence

Whether it’s to strengthen reputation, advance policy or connect with the wide range of audiences or stakeholders that influence a company’s success, every day we are building and protecting the purpose and reputations of our clients through tactical and intelligent communications. We position our clients as leaders in their fields and champions of their customers.

  1. Holistic financial services expertise

We have significant expertise, having worked with banks, insurers, asset managers, financial planners, venture capital, stock broking, private equity, investment banking, mortgage advisers and wealth management clients. Leveraging this broad expertise, we create holistic B2B and B2C marketing and PR strategies to help you lead in today’s challenging market.

Case study

Sharp Minds helped support 55Plus’s business model to adapt and change as a direct result of rapid growth. The Sharp Minds team orchestrated a dramatic rebrand to help showcase our improved customer services initiatives and attract new clients, as well as implementing a mature marketing and communications strategy to have a more targeted and collaborative way of working with our clients/introducers and provide initiatives for feedback. Sharp Minds has excellent press and media contacts and achieved positive and helpful national coverage for us in a very short space of time. The Sharp Minds team was always on hand to help with difficulties and would work overtime to remove any bumps in the road.

Jan Johnson, Founder and Director , 55Plus

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Low carbon transmission

Leading the way for a cleaner, greener future – standing out with integrity from the sea of greenwashing.

  1. Leading the zeitgeist

Pressure is increasing from investors, regulators, customers and society for public and private organisations to transition to low-carbon solutions. In an era of greenwashing, we help low-carbon leaders message their expertise and integrity to stand out with authority to build their reputation and secure customer loyalty.

  1. Speed and scale to stay ahead

Our experience helping businesses navigate change across multiple sectors enables us to bring in-depth knowledge and powerful communication strategies to help our clients act at the scale and speed necessary to remain successful in a constantly evolving landscape. We continually horizon scan to anticipate trends and spot opportunities.

  1. Building awareness

We help get companies’ names and sustainability stories in the media, creating the third-party endorsement needed to establish credibility. Through targeted digital marketing, we reaffirm sustainability narratives to increase loyalty from customers demanding authentic action and leadership.

  1. ESG communications expertise

We have experience advising and supporting clients through the challenges and opportunities of the transition to low carbon. Our team has developed and implemented communication strategies built on ESG credentials for a globally listed business and protected others against green washing.

Case study

“Sharp Minds’ combination of communication skills, understanding of social and environmental issues, strategic counsel and media connections has dramatically helped our brand and has had an extremely positive impact on our business, but it has also helped to drive real change in the print industry.”

Ross Snell, Vice President EMEA, ARC-UK Technologies

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Technology

In a rapidly changing, complex landscape, capturing attention requires nimble storytelling that connects.

  1. Capturing imaginations

The pace and potential of technology developments has captured the imagination of both enterprise and the public. But in a world of populism and mistrust, telling the right technology story to the right audiences at the right time – connecting with their challenges and ambitions before your competitors grab their attention – has never been more critical.

  1. Storytelling that resonates

It’s a powerful combination: your expertise  married with our critical and intelligent technical knowledge, deep understanding of reputation and brand and flair for storytelling. We make the abstract relevant and the complex engaging, connecting with the key drivers for your target audiences.

  1. Changing attitudes, building loyalty

We partner with you to build confidence in pushing the boundaries. Being bold isn’t a risk with the right strategies in place. Our technology expertise and fearless execution delivers powerful storytelling amplified by integrated campaigns that challenge preconceptions and outsmart the competition to deliver real impact to your business.

  1. Communicating the complex

Whether you’re an enterprise technology company, a fast-paced scale-up or traditional business integrating tech, our team has the expertise and experience to protect and promote your tech future. We’ve worked across a range of tech business across multiple sectors, including blockchain, food, transport, retail, HR, security, finance including fintech and telecommunications.

Key highlights

Key highlights for technology client:

  • Media exposure
  • Key contracts extended
  • Thought leadership content
  • Business development collateral

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Strategic consultancy

Public relations

Brand and creative

Content marketing

Our sectors

Transport and logistics

Nimble communications to keep you ahead as expectations, technology and regulation evolve.

  1. Moving goalposts

Britian’s manufacturers need to compete on an ever-more globalised stage. With overseas competitors often leading on price, it is more important than ever for British manufacturers to message their thought leadership, expertise, innovation and quality of both products and service delivery to maintain and enhance reputation and customer loyalty.

  1. Driving your
  2. messages home

In a world of just in time, your customers need confidence that you’ll deliver every time – on price, service and environmental metrics. And in a world of global solutions, they want to know that they’re more than just a number to you. We create campaigns that drive your messages home, building recognition, engagement and loyalty.

  1. Securing pole position

With the pace of change accelerating, brands that invest to stay ahead of the pack have a narrow window to communicate their points of difference. Quick-thinking and swift to deliver, we devise and produce thought leader reports, white papers and round tables to generate valuable editorial to put you in pole position with clients, investors and partners.  

  1. Supply chain expertise

Our marketing and PR experts have experience across the supply chain sector: from national and global freight forwarding to warehousing and distribution; from innovative, secure e-commerce delivery solutions to consultancy. Across B2B and B2C, across the country and the world.

Case study

“We primarily needed help with the content of our new website but were so thoroughly impressed by Sharp Minds’ diligent and detailed approach that we decided to engage them on an ongoing basis. Their attention to detail and thorough understanding of our business’s culture and challenges meant they provided brilliant content and an optimised User Experience geared towards solving our business needs. Sharp Minds were comfortable leading, they took initiative and drove this huge project forward.”

Nicky Amey, Managing Director, Castledene Transport

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Strategic consultancy

Public relations

Brand and creative

Content marketing