tactical PR case study shifts brand perceptions to environmental pioneering leader

Shifting brand perceptions  

Tactical PR to reposition a brand from an everyday construction company to pioneering experts.



articles in the first month

Tier 1

coverage in The Sun, Daily Record and leading trade


increase in website traffic

The Challenge

Despite delivering social and environmental benefits through its groundbreaking work in some of the UK’s largest modular housing projects, Enevate Homes’ reputation hadn’t developed beyond being a construction company. It needed exposure and awareness of its pioneering solutions as a top 10 modular housing expert with a strong ethos of creating opportunities for disadvantaged demographics.

marketing PR strategic counsel expertise Kent Sussex London

The strategy

We implemented a local, national and trade communications plan that highlighted Enevate Homes as one of the leading modular housing builders in the UK offering a sustainable solution to the UK housing crisis. Emphasising the company’s growth against sector turbulence, we positioned Enevate Homes as a leader in its field, specialising in the fast production of modular homes at scale for some of the UK’s largest social housing projects.

We positioned Managing Director, Gary Mayatt, as the expert in modular housing and the national ‘face’ of Enevate Homes.

The outcome

We secured 17 articles in the first month of appointment, including The Sun and Daily Record, as well as leading trade titles. Not only did this raise awareness of the significant projects Enevate Homes was involved in, but we also shifted the perception of Enevate Homes from just another construction company into one of the UK’s leading modular housing companies. We successfully positioned the Managing Director as one of the go-to-commentators in the sector.

This has resulted in further discussions with councils across the UK to provide modular housing as a sustainable solution to the social housing crisis.

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marketing PR strategic counsel expertise Kent Sussex London

Go deeper

For a deep dive into this project, read our full overview