Our sectors

Health and wellbeing

Powerful communications to capitalise on changing consumer and corporate attitudes.

  1. Shifting opportunities

With a growing emphasis on health and wellbeing, and with the NHS under ever-greater pressure, opportunities for private health and wellbeing providers are diversifying and expanding among both consumers and corporates. But in a highly competitive market, against a backdrop of a cost-of-living crisis, organisations need compelling, holistic communications to convince clients that they offer the solutions they need to live their best lives.

  1. Engage, educate, motivate

Attitudes to personal investment by individuals in their physical and mental health – and by corporates in their employees – are changing, but brands looking to win market share still need to engage, educate and motivate them to take action. That means powerful communications across a range of channels to create multiple touchpoints to build the trust needed for them to put their health and wellness in your hands and build brand loyalty.

  1. Connecting through storytelling

There is nothing more personal than health and wellbeing, so we build strategic campaigns that resonate with target demographics to create a step change for brands. Whether through PR, thought leadership, digital marketing, social media or offline content, we use the power of storytelling to enable your audiences to put themselves in the picture, so they recognise their need for your services.

  1. Wide-ranging expertise

We have worked with some of the UK’s leading health and wellness companies. Our team has experience across a broad range of specialisms, including: private medical insurance; ophthalmology; dentistry and orthodontics; fertility, pregnancy, neonatology and child development;  oncology; musculoskeletal problems, treatments and surgery; osteopathy; psychology; holistic treatments; nutrition; and fitness.

Case study

Sharp Minds’ support enabled us to raise our profile with our target customers in a competitive marketplace, drive more traffic to our website and prompt more calls to our switchboard. They got our name into new places in a way that appeals to different audiences and leads to measurable results. They think beyond their immediate brief to look for every opening to support our business needs.

Grace Wilson, Sales and Services Manager, Nuffield Health Tunbridge Wells Hospital

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Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing