Our sectors


Growing and protecting reputations to improve commercials for care providers and their suppliers.

  1. Opportunities and challenges

Compliance, confidence and commercials – these three Cs continue to dominate the care sector. The requirements of our aging population are counterbalanced by ever-more rigid regulation, often negative media coverage, challenges with recruitment and staff retention, increased costs and the social care funding crisis. This makes it imperative for brands to message their difference within their communities and for suppliers to the care sector to demonstrate how they can help address some of the challenges operators face.  

  1. Expertise and empathy

Care providers need to connect on an emotional, social and community level to instil confidence in prospective clients, residents, relatives and employees. We win hearts and minds with multi-layered campaigns that showcase both expertise and empathy. For suppliers to the care sector, we meld thought leadership with strategic PR plus digital and social marketing to showcase your solutions, whether you’re seeking to influence policy or looking to expand your client base among owner-managed care operators or large providers.  

  1. Protecting reputations

Reputations in the care sector take time to build – but can sadly be lost overnight. A poor CQC rating, a damning online review, negative comments on social media or a critical media article can unravel years of good work. Through strategic and tactical PR, supported by proactive digital and social marketing, we build strong reputational foundations to ensure your organisation is in the strongest possible position should you receive negative commentary. And if the worst were to happen, we deploy our experienced crisis comms experts to protect your brand reputation to maintain the confidence of your disparate stakeholders.

  1. B2B and B2C expertise

Our marketing and PR experts have experience of residential care and domiciliary care (including nursing and dementia care) and young adult care,  as well as supporting care sector suppliers, from utilities to management consultants. We’ve positioned our clients to punch above their weight by delivering thought-leader campaigns to challenge the status quo and helping SME clients win national awards against blue-chip competition. We’ve gained exposure for local providers in their communities to drive enquiries and candidates, and redefined customer journeys to boost conversions.

Case study

Refining our messaging and consistently layering more expert messages on the right platforms has led to us getting enquiries from larger providers with a greater number of care homes, which is exactly the kind of clients we want to attract. We are actively recruiting to deal with the volume of enquiries we have coming in.

Tony Thiru, CEO, Fulcrum Care

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