Reputation management fuels rapid growth

Full-service marketing and PR to establish national brand awareness for a boutique consultancy to drive exponential growth, attracting larger, target clients through strategies including successful thought leadership, reputation management, strategic PR and digital marketing.



Increase in turnover in two years

Client size and spend


Increase in profit in two years

The Challenge

Boutique home care consultants Fulcrum Care needed to improve their brand currency to attract higher-value clients. With the senior leadership team continuing to service clients, Fulcrum needed an agency with expert knowledge of the care sector to minimise the input required from the directors.  

marketing PR strategic counsel expertise Kent Sussex London

The strategy

Initially commissioned to deliver a narrow digital marketing brief, Sharp Minds’ expertise in the care sector encouraged Fulcrum Care to expand our remit over time to full-service marketing and PR. This enabled us to repurpose content across platforms to optimise Return on Investment.

We applied our knowledge of the care sector to advise Fulcrum on current trends and opportunities, as well as identifying areas to explore to put the consultancy ahead of the curve. Delivering everything from social media management through to annual thought-leader e-brochures providing strategic business intelligence for target clients, we scaled our resource flexibly in response to business need.

The outcome

Our multi-layered marketing and PR strategies helped Fulcrum Care move from affordable consultants for owner-managed care homes to strategic advisers to large providers across the UK, driving exponential growth in both turnover and profit.

Building a national reputation for the brand, we established Fulcrum Care as go-to commentators with the sector press, which in turn helped them develop beneficial industry partnerships with target clients and key care sector bodies. Advising on sponsorships and awards, we helped Fulcrum Care beat blue-chips EY and PWC to win Turnaround Of The Year at the prestigious Turnaround, Insolvency and Restructuring Awards.

marketing PR strategic counsel expertise Kent Sussex London

Go deeper

For a deep dive into this project, read our full overview