Our sectors

Financial Services  

A new approach to building and protecting your reputation in an era of consumer caution.

  1. A challenging landscape

Since the onset of the global financial crisis, the financial services industry has experienced significant change. The demise of the banking sector, state intervention and bailouts, mis-selling scandals and volatile markets – not to mention cyber security and scams – have all have contributed to a lack of trust.

  1. A new, intelligent approach

To succeed in today’s environment, organisations must adapt. They need a new and intelligent approach to financial services communications. Transparency and being proactive and reactive to issues affecting the industry are key to obtaining recognition and building your brand.

  1. Restoring confidence

Whether it’s to strengthen reputation, advance policy or connect with the wide range of audiences or stakeholders that influence a company’s success, every day we are building and protecting the purpose and reputations of our clients through tactical and intelligent communications. We position our clients as leaders in their fields and champions of their customers.

  1. Holistic financial services expertise

We have significant expertise, having worked with banks, insurers, asset managers, financial planners, venture capital, stock broking, private equity, investment banking, mortgage advisers and wealth management clients. Leveraging this broad expertise, we create holistic B2B and B2C marketing and PR strategies to help you lead in today’s challenging market.

Case study

Sharp Minds helped support 55Plus’s business model to adapt and change as a direct result of rapid growth. The Sharp Minds team orchestrated a dramatic rebrand to help showcase our improved customer services initiatives and attract new clients, as well as implementing a mature marketing and communications strategy to have a more targeted and collaborative way of working with our clients/introducers and provide initiatives for feedback. Sharp Minds has excellent press and media contacts and achieved positive and helpful national coverage for us in a very short space of time. The Sharp Minds team was always on hand to help with difficulties and would work overtime to remove any bumps in the road.

Jan Johnson, Founder and Director , 55Plus

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