Driving a freight firm towards planned growth

In a fiercely competitive market, Castledene Transport needed a digital marketing strategy to attract both clients and drivers aligned with its values.



New messaging to showcase legacy and leadership


Project management to facilitate a smooth project


To capture the culture to attract clients and staff

The Challenge

A third-generation haulage business with strong family values, Castledene Transport needed a comprehensive digital marketing strategy to help fuel the next phase of its planned growth. With ongoing sector challenges, it needed to communicate its exceptional customer service and environmental credentials to attract new clients interested in long-term supplier partnerships, as well as drivers aligned with its customer-first ethos to support the long-term business goals.

marketing PR strategic counsel expertise Kent Sussex London

The strategy

Through our Discovery process we got to understand the values, points of difference, goals and challenges of the business to enable us to devise a digital marketing strategy to help steer Castledene Transport towards its targets. 

Our digital marketing strategy included: 

  • New messaging and content for a planned new website, with project management of the new website
  • Video marketing to showcase Castledene’s key points of difference and values to both prospective clients and employees
  • Thought leadership and PR to position Castledene as a provocative leader within the sector as it responds to carbon-net-zero imperatives
  • Social media and digital marketing to grow the brand’s network and keep it front of mind, as well as boosting SEO 

The outcome

We delivered end-to-end management of the new website, creating content that demonstrated the culture of the company by highlighting its long legacy and the family values that underpin it while also showcasing its leadership as the sector responds to supply-chain, recruitment and environmental challenges. We oversaw and coordinated all parties, including videographers, photographers and website designers to ensure a smooth-running project, resulting in a modern, user-friendly website to support the wider business needs. 

As we progress to ongoing marketing, we are distinguishing Castledene from its competitors by establishing it as a discerning freight champion that is challenging the sector, government and consumers towards sustainable transport solutions.

marketing PR strategic counsel expertise Kent Sussex London

Go deeper

For a deep dive into this project, read our full overview