Case study
Tailored SEO to support business growth
Enabling an ambitious business to compete for multiple services across a wide geographic area with SEO-rich content for each service in each town.
Snapshot
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SEO for 21 services in 23 towns
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Clients – domestic and commercial
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Client value and lifespan
The strategy
Project management of a new website to ensure easy navigation for users to book the service they needed was essential to optimise conversions, but equally as important was driving sufficient traffic to support the business’s growth plans. In addition to writing content optimised for all the services offered, we created a hidden portfolio of geo-specific service pages for the 23 key towns in which Kin Kan Do operates, to drive strong SEO for each service in each location. This was further supported by regular, organic content, as well as social and digital marketing and offline advertising.
Services: Websites, SEO, digital marketing, social marketing, offline marketing
The outcome
It was a massive undertaking: creating bespoke pages for 21 different services in each of 23 different towns, rewriting the content each time to ensure the website was not penalised for plagiarism and with different local references on each page to ensure its relevance to local searches was recognised by search engine algorithms. But it has paid dividends, enabling Kin Kan Do to compete effectively for a large number of services over a wide area, so supporting its ambitious to become one of the largest property maintenance companies in the South East.
Digital and social marketing effectively drove upselling to existing customers, increasing both client value and lifespan to increase turnover and profitability.
Sharp Minds were able to define and deliver a brilliant digital marketing solution for our business. Their ability to project manage the website and provide ongoing marketing support helped boost our SEO and attract new customers. The investment in their expertise allowed us to focus on the running of our business and deliver for our clients, both existing and new.
James Davies, Director - Kin Kan Do
