brand creation go-to-market planning sustainable brand marketing PR agency Tunbridge Wells Kent Sussex London

Launching a brand to underpin sustainable business  

Developing a brand with a heart, supported by initial go-to-market planning, to create the platform for an environmental start-up to make a difference.



Verticals, resellers and introducers identified


Scalable brand created that has supported diversification


Mar-comms strategy plotted for launch and beyond

The Challenge

To create a brand for a challenger, environmental stationery start-up to attract target customers and build loyalty to encourage repeat business, including identifying key business opportunities and developing a comprehensive, low-budget marketing strategy to deliver sustainable business growth.

marketing PR strategic counsel expertise Kent Sussex London

The strategy

We conducted a Discovery Process to understand the business goals, resources and target B2C and B2B customers, including identifying opportunities for establishing beneficial business partnerships to drive multiple repeat sales. This informed the development of a relatable brand that communicated the environmental imperatives at the core of the business to attract clients with aligned values. A multi-channel mar-comms strategy was devised to help Green Planet Living create brand awareness and engagement to drive consumers to the e-commerce site and to build a network of resellers.   

The outcome

Green Planet Paper was established as an environmental alternative to conventional stationery, winning a loyal base of retail customers and resellers through digital and social marketing, together with offline marketing at environmental events. Successful market testing identified an appetite for a wider range of sustainable products, so the brand was developed into Green Planet Living, to allow for ongoing product expansion and innovation.

marketing PR strategic counsel expertise Kent Sussex London

Go deeper

For a deep dive into this project, read our full overview