Case study
Effective go-to-market planning smashes business goals
A revolutionary concept in financial services needed a brand identity and tactical PR, digital, social and offline marketing strategies to create instant impact among target audiences. Our comprehensive strategy helped smash the year one targets.
Snapshot
BRAND
Created, launched, recognised
MEDIA
Wide exposure in target titles
SMASHED
Year One targets
The strategy
Our go-to-marketing planning started with a thorough Discovery Process to identify the ideal clients, business goals and key points of difference to enable us to shape targeted brand visuals, assets, website, messaging and PR. This included defining a recognisable tone of voice and key messaging to appeal to distinct audience demographics across all service areas and marketing materials.
Sharp Minds then delivered a series of PR campaigns in local media titles to build excitement about the launch of The Finance Hub’s office and upcoming professional speaker events. This was combined with a regular advertising schedule, social media posts and community business networking to create the most impact with a local audience, as well as data capture of potential leads and digital newsletters to drive contact engagement.
The outcome
The new brand, with it’s core message ‘Let’s talk’, conveyed at a glance how The Finance Hub is changing experiences of financial services by demystifying finance and making it accessible to all. The holistic offering was clearly communicated through the website UX and offline advertising, to educate both domestic and business customers that The Finance Hub offers a revolutionary way to manage all their financial affairs under one roof.
Successful PR, including an exclusive photographic feature with a key media title of the launch, helped to establish The Finance Hub as a game-changing source for expert financial advice in Tunbridge Wells. National trade coverage has also provided the credibility to explore future franchise opportunities.
When I had the idea of The Finance Hub, I knew I wanted to launch with a bang so everybody within five miles of Tunbridge Wells knew we were here to provide all the business and personal financial services that anybody would need under one roof. Sharp Minds oversaw the entire operation from start to finish, had a great understanding of our key audience types and were essential to driving visibility and engagement. Their strategic recommendations, project management and marketing and PR expertise were vital for a successful launch. Sharp Minds’ support helped us smash our year-one targets, and we are now significantly ahead of our business plan goals.
Gillian Palmer, Founder - The Finance Hub
