Case study
Creating distinction to elevate a brand
Standout messaging deployed tactically across marketing and PR channels has helped elevate Amanda Redman Financial Planning above the competition, creating high brand currency to attract more, higher-value clients.
Snapshot
TIER 1
Profile feature in The Financial Times
1x
New business enquiry per week
⬆
Client households, FUM, advisers and paraplanners
The strategy
We conducted a thorough discovery to identify points of difference to create clear messaging to distinguish Amanda Redman Financial Planning from its competitors and to resonate with highly sought-after HNW individuals. Deployed across digital and social channels, the initial messaging and strategies successfully helped increase client households and funds under management.
Working with ARFP for several years, we have refined the messaging and strategies as founder Amanda Redman developed her expertise as well as a strong campaigning voice for female financial education, championed through her book, Dare To Be Fair. PR was added to the marketing mix, alongside securing corporate speaker opportunities.
The outcome
Aligning PR with the established marketing strategies – including securing national coverage in The Financial Times and The Guardian and monthly local columns – formed a powerful communications strategy, which has helped Amanda Redman Financial Planning’s brand profile and currency rise above the plethora of financial advisers. Successful positioning as a specialist expert alongside consistent digital marketing has improved SEO, leading to weekly inbound enquiries through the website and professional networks.
The strong employer brand has also enabled founder Amanda Redman to recruit two more advisers with aligned values, to help fuel the next phase of business development.
We have found a true partnership with Sharp Minds, who have brought us opportunities that have directly impacted our business. From national newspaper articles to social media and blog content that reaches our target audiences, their work is successfully leading to prospective client enquiries. Sharp Minds always go the extra mile and take the time to talk through the big-picture strategy with us as we continue to grow.
Amanda Redman, Founder - Amanda Redman Financial Planning
