Our services

Video

Led by former BBC journalists, we know how to tell brand stories and meet business objectives through videos that excite and ignite. From brand identity to how-to guides, from product launches to provocative thinking, we tailor your content to your business goals to maximise your ROI.

PR agency, Marketing agency Video Kent Sussex London

Storytelling from the inside out

Small screen business building

Our videos help brands increase awareness, stoke demand, generate enquiries, build credibility and authority, and open doors. From punchy social snippets to home-page banner videos, from videos to draw a crowd at an exhibition to deep-dive thought-leader discussions, from B2C to B2B. Our videos help brands stand out.

Videos with purpose

Before we start mapping storyboards, we identify your key messages, values, goals and target audience to ensure the production techniques and storytelling of your video are optimised to meet your budget and your objectives.

Commanding attention

Video can capture imaginations like no other medium – but attention spans are short and channels are crowded. So we apply our storytelling expertise – honed at the leading global broadcaster – to craft videos that command attention, communicating messages succinctly and compellingly.

From polished to authentic

Yes, we can produce all-singing, all-dancing crafted videos with on-beat editing to a funky soundtrack and whizzy motion graphics. But sometimes unfiltered connection is the key driver, so we can also help you create organic videos to build relationships through authenticity.

Adding buoyancy to a game-changing brand

Building a brand to create both residential and commercial demand for a pioneering product using multi-layered digital, social and offline marketing and PR strategies to hit sales targets.

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The Sharp Minds team were positive, and they spent time talking to us about our ideas and drawing out our own thinking in order to create a workable and cost-effective marketing plan.

Ian Watkins, Managing Director, Waterlodge

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more

Our services

Brand creation

We work with businesses at defining moments of change. Whether it’s creating a brand’s purpose and identity, reimagining a brand’s role in culture, or helping a brand stand out in the marketplace, our strategy expertise acts as the foundation for creating business brands that stand out, engage and convert. Our integrated capabilities help build trusted brands from core to creative.

Marketing PR brand creation Kent Sussex London

Brands that mean more and achieve more

Building brands that last

We’ve built trusted brands through creativity, data, and culture. Our sharp expertise enables bold work that ignites action, from brand strategy to activation. We weave brands into the tapestry of conversation with magnetic ideas that widen business impact and earn lasting relevance.​

Brand creation services

Brands that connect

Whether it’s helping to create a brand’s meaningful purpose in people’s lives, galvanising the employer brand, or unleashing the power of a product brand to innovate and influence, we connect across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behaviour.​

Building trust, driving growth

From financial and professional services to consumer and tech, we’ve helped create and develop brands that earn cultural impact by communicating the right messages to the right audiences to measurably drive trust, advocacy and growth.​

Launching a brand to underpin sustainable business  

Developing a brand with a heart, supported by initial go-to-market planning, to create the platform for an environmental start-up to make a difference.

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Sharp Minds provided the strategic analysis I needed to have the confidence to launch my environmental e-commerce business, giving me a clear go-to-market strategy that was sustainable and achievable, and helping me develop a brand that perfectly captured the values of my business to connect with my target customers. This has provided me with the platform to both launch and develop my business, enabling me to diversify to help ride seasonal fluctuations and encourage a wider customer base.

Maddy Bishop, Founder, Green Planet Living

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more

Our services

Media training

Sharp Minds’ trainers are former BBC broadcast and national newspaper journalists who have been providing media training for more than 15 years to key spokespeople from multiple business sectors. We offer a unique combination that ensures our intensive training courses will equip you with the skills and the confidence to deal with the media proactively, as well as in controversial or challenging situations.

marketing PR media training expertise Kent Sussex London

Making your message tomorrow’s headline

Core aims

Our media training is structured to equip you with the skills and the confidence to deal with the media in a positive and proactive way so you deliver excellent media interviews that communicate key brand messages effectively. Our media professionals will help you understand exactly what journalists are looking for from an interview, how to stay on message while satisfying the reporter so you make the final cut, and how to avoid beartraps.

Training services

We provide hands-on experience and exercises covering:

Train to succeed

We conduct extensive research before your training to help define your optimal messaging.  We then test this within interview scenarios that are as realistic as they get, including recorded audio or video interviews, where relevant. We give you multiple opportunities to practise in front of the microphone, camera or notepad to help you feel comfortable so you can perform your best in both live and recorded media interviews.

Live feedback

Feedback on content and presentation is given on an ongoing basis throughout the session and our trainers are happy to speak with you after the course by phone or via email if there are any further questions or comments. By working closely with you we will ensure your outcomes are met.

Taking the world stage with a global first

Superior brand-building through thought leadership on a global scale to showcase an innovative new product among both commercial sectors and consumers to drive sales.

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We appointed Sharp Minds to help us, which they have done with superb branding and marketing advice, and the delivery of a media campaign which would be worthy of competitors a hundred times our size in terms of global manufacturers. It was thoroughly researched and expertly executed, including designing the report with easy-to-understand graphics to communicate the key narratives effectively. The results speak for themselves: high value, enormous productivity, enhanced brand awareness, increased sales and the intellectual property to leverage introductions to industry leaders, with whom we are now collaborating.

Roger Willems, Chairman, Penn Elcom

View case study

Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more

Our services

Thought Leadership

For more than a decade, we’ve partnered with global and UK brands on integrated marketing solutions that combine world-class insight with creative storytelling to position them as leaders, change perceptions and create markets. Focusing on insight-led content and campaigns, evidence and sharp thinking are at the heart of everything we do. From consulting and research, through to content creation and distribution, we deliver a truly end-to-end service.

marketing PR thought leadership expertise Kent Sussex London

Building credibility and authority with speed

Brainstorming strategy

We undergo thorough preparation and brainstorming to devise game-changing thought-leadership campaigns. Working in partnership with you, we bring the tools, expertise and knowledge you need to get your thought-leadership strategy right and to deliver it to the most influential audiences for your business goals.

Creating value-adding content

Good content rises to the top, stimulating conversations at a senior level and captivating target customers. We communicate complex ideas simply and powerfully, winning hearts as well as minds with creativity. We work with you to create tangible assets that support sales, as well as helping marketing and internal communication teams in developing messaging that resonates across your organisation.

From idea to impact

We come up with original ideas, creative editorial and insightful thought leadership to open up meaningful conversations with your audiences. High-quality research gives you the evidence needed to support your point of view, start conversations with key stakeholders and position your business.

Activation

We have significant experience of providing game-changing thought leadership for a range of industries, from financial and professional services through to construction and manufacturing. We make the most of our solid relationships with journalists to deliver impactful ROI.

Taking the world stage with a global first

Superior brand-building through thought leadership on a global scale to showcase an innovative new product among both commercial sectors and consumers to drive sales.

Read more

We appointed Sharp Minds to help us, which they have done with superb branding and marketing advice, and the delivery of a media campaign which would be worthy of competitors a hundred times our size in terms of global manufacturers. It was thoroughly researched and expertly executed, including designing the report with easy-to-understand graphics to communicate the key narratives effectively. The results speak for themselves: high value, enormous productivity, enhanced brand awareness, increased sales and the intellectual property to leverage introductions to industry leaders, with whom we are now collaborating.

Roger Willems, Chairman, Penn Elcom

View case study

Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more

Our services

Reputation management

We have been helping to protect and strengthen brands for more than a decade across multiple sectors. Whether you need to reposition your company, build its profile as a market leader, or attract or retain talent, we have the holistic expertise to strengthen your brand’s reputation with your target channels, influencers and audiences.

Protecting and strengthening your brand

Powerful campaigns

We create game-changing campaigns that make a lasting difference for you and the organisations you lead. Our multi-stakeholder campaigns build confidence, enhance positioning and elicit action among key stakeholder groups.

Maintaining reputation

Building and maintaining reputation requires management of immediate and critical issues while staying focused on broader business strategy. We will map out a route to success and work with you to define and deliver your strategies, identifying and promoting your corporate narrative and elevating your brand – even when threatened by internal or external challenges.

Experience

We have helped organisations of all sized across diverse sectors build and maintain their reputations – from challengers to incumbents, innovators to establishment, private and public.

Considerations

When positioning brands, we always consider the needs of regulators, shareholders, employees, customers and peer organisations, while providing an authentic and credible narrative that gives stakeholders a reason to believe.

Creating distinction to elevate a brand

Standout messaging deployed tactically across marketing and PR channels has helped elevate Amanda Redman Financial Planning above the competition, creating high brand currency to attract more, higher-value clients.

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We have found a true partnership with Sharp Minds, who have brought us opportunities that have directly impacted our business. From national newspaper articles to social media and blog content that reaches our target audiences, their work is successfully leading to prospective client enquiries. Sharp Minds always go the extra mile and take the time to talk through the big-picture strategy with us as we continue to grow.

Amanda Redman, Founder, Amanda Redman Financial Planning

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more

Our services

Crisis communications

A brand can take a lifetime to build but can crumble in a day. We help businesses and organisations – big and small – prepare for the worst, as well as masterminding communications when the worst happens.

Need crisis comms support?

Call our emergency out-of-hours number: 01892 487302

marketing PR ctsrategic counsel expertise Kent Sussex London

Turning crises into opportunities

Crisis scenarios

These can include critical media or social campaigns, activist investors, legal attacks, hostile takeovers, boardroom coups, or negative reviews or regulatory assessments.

Experience

Sharps Minds’ crisis expertise includes governments, FTSE 100 firms, startups and UHNW individuals. We’re not only advisory; we work directly with the media, using our experience of communications psychology to get your message across. o mitigate risks and achieve successful outcomes, organisations must take a strategic, proactive approach to communications.

Training & simulation

Our training courses, crisis simulations and tailored crisis management plans do more than give you the confidence to handle a crisis – they’ll help you spot opportunities in adversity. We work with you to give you peace of mind and enable you to take the reins.

Clarity & consistency

Clear, fact-based communication is the bedrock of a crisis response. We mitigate brand crises with a robust three stage process. Pre-Crisis, we develop your crisis strategy with roles and responsibilities for a crisis team. Crisis Response, we respond quickly and always with transparency. Post-Crisis, we review and revise your crisis management plan and look for opportunities.

Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more

Our services

Go-to-market planning

We help businesses create well-defined and aligned go-to-market (GTM) strategies to help differentiate you from the pack, target your audience with precision, optimise your resources, mitigate risk and propel your performance. We consider target audience, messaging, pricing, channels and tactics, to effectively target the right audience, communicate the right message, and help you achieve your business goals.

marketing PR expertise go to market planning Kent Sussex London

Standing out from the competition

Foundations for success

We develop a deep understanding of your industry, the competitive landscape and your target audience – combining our existing expertise with bespoke market research – to help us create powerful communication plans and go-to-market tactics aligned with your business objectives.

Roadmap to success

We help create a roadmap that provides a clear path to launch a product or service into the market, built on strategic intelligence in four key areas:

Reaching your audience

We help you identify your target audience – providing valuable insights into market trends, the competitive landscape and customer behaviour to identify market segmentation, key opportunities and buying personas – to make sure you’re reaching the right people with the right message on the right channels.

Powerful propositions

We create powerful value propositions, highlighting what sets your product or service apart from your competition and effectively communicating your unique selling proposition to your target audience. This includes: crafting a unique selling proposition, showcasing your expertise and credibility, and evaluating channel effectiveness to optimise ROI.

Effective go-to-market planning smashes business goals

A revolutionary concept in financial services needed a brand identity and tactical PR, digital, social and offline marketing strategies to create instant impact among target audiences. Our comprehensive strategy helped smash the year one targets.

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When I had the idea of The Finance Hub, I knew I wanted to launch with a bang so everybody within five miles of Tunbridge Wells knew we were here to provide all the business and personal financial services that anybody would need under one roof. Sharp Minds oversaw the entire operation from start to finish, had a great understanding of our key audience types and were essential to driving visibility and engagement. Their strategic recommendations, project management and marketing and PR expertise were vital for a successful launch. Sharp Minds’ support helped us smash our year-one targets, and we are now significantly ahead of our business plan goals.

Gillian Palmer, Founder, The Finance Hub

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Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more

Our services

C-suite strategic counsel

Today’s complex media, business and political environments require ongoing communication with customers, employees, suppliers, partners and investors. Sharp Minds delivers strategic advice tailored to solve business-critical problems, seize opportunities and drive smart, long-term decision making. We help you define your own futures through a blend of discreet counsel and campaign leadership.

marketing PR strategic counsel expertise Kent Sussex London

Seize opportunities and mitigate risk

Business-critical counsel

C-suites, boards of directors and the public sector engage us to address their most complex, business-critical issues that require diverse communications skill sets and integrated disciplines.

Extensive experience

We have become trusted advisers to CEOs, founders and leaders who depend on our experience, clear thinking and straight-talking on corporate strategy, reputation management and communications.

Capturing opportunities

We understand that business leaders need to capture opportunities that will help their organisations build for the future – often against a background of critical financial, regulatory and reputational challenges.

Strategic communications

Our consultants help you manage crises, navigate market disruptions, stake competitive positions, articulate commitments, and preserve permission to operate. We establish and maintain strong relationships, build trust in the workplace, and promote transparency and accountability.

Leading the way for a cleaner, greener future

Using tactical communications to change an industry, while achieving brand exposure to support business development targeted at large corporates.

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“Sharp Minds’ combination of communication skills, understanding of social and environmental issues, strategic counsel and media connections has dramatically helped our brand and has had an extremely positive impact on our business, but it has also helped to drive real change in the print industry.”

Ross Snell, Vice President EMEA, ARC-UK Technologies

View case study

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Turning setbacks into stepping stones: lessons from Make It Your Business entrepreneurs

17/02/2025

Read more

Building trust with consumers in the digital-first eco-culture

04/02/2025

Read more

Running for mental health

13/01/2025

Read more