Sharp Minds helped support 55Plus’s business model to adapt and change as a direct result of rapid growth. The Sharp Minds team orchestrated a dramatic rebrand to help showcase our improved customer services initiatives and attract new clients, as well as implementing a mature marketing and communications strategy to have a more targeted and collaborative way of working with our clients/introducers and provide initiatives for feedback. Sharp Minds has excellent press and media contacts and achieved positive and helpful national coverage for us in a very short space of time. The Sharp Minds team was always on hand to help with difficulties and would work overtime to remove any bumps in the road.

In three years, Sharp Minds have helped set us on a great course with our marketing and supported us coming out of the pandemic, to build a brand that is now well recognised in our local market. In the early days of our partnership there was much to do; strategies were formed, and new practices put in place to create a sequence of marketing outputs that have supported our growth. The effective relationship with our account manager kept momentum and activity on course and we now have confidence in implementing new strategies and techniques as we evolve.

Sharp Minds’ unique and intelligent marketing expertise has elevated our brand above our competitors. Their expert guidance and coherent strategy have allowed us to transition the business up to a new level. By investing in creating and curating a well-defined brand, we can now attract the larger, high-value clients that we have always wanted.

Sharp Minds were able to define and deliver a brilliant digital marketing solution for our business. Their ability to project manage the website and provide ongoing marketing support helped boost our SEO and attract new customers. The investment in their expertise allowed us to focus on the running of our business and deliver for our clients, both existing and new.

Sharp Minds delivered exactly what we wanted. They easily surpassed our expectations and built the brand and business of Enevate across the UK, through carefully targeted media outreach. Our first campaign together generated more than 18 articles and included several high-profile features, including The Sun newspaper. This has helped with our success this year and has put Enevate firmly on the map as a leading modular housing company in the UK.

Our website designers had been chasing me for 18 months to get the content written for our new website. Sharp Minds Communications made the whole process simple. Within just two months we had a website and content that portrays who we are in a way that appeals to our target audiences. I just wish we had worked with Sharp Minds from the start! From that successful start, we hired Sharp Minds to provide retained marketing support. Their outputs are flexible, depending upon our business needs. Sharp Minds bring real value in their ability to work on any marketing output to support business need. But their real skill for us as optometrists is their ability to understand complex medical and technical issues and recommunicate them in a way that patients can understand – and which resonates with their wants and needs.

“Sharp Minds’ expert content creation and understanding of our objectives has helped us reach our business goals: physical website enquiries increased by 60% and closing ratios from website content are five times more efficient than those coming from brokers. We are celebrating our lowest vacancy rates in nearly two decades”

When I first approached Sharp Minds to help me with content for my website for my new company, I knew what my offering was, but didn’t have a proper identity for the business. Sharp Minds suggested that my starting place should be brand development. This led to a very clear brand, and from this Sharp Minds were able successfully to build compelling messaging on both our online and printed marketing, conveying our services with warmth and reassurance to our target clients, who are often at a point of crisis when they come to us. I thoroughly recommend Sharp Minds for their expertise: their ability to understand a new business and its challenges quickly to make sure their clients are positioned for success.