Our services

Digital PR

Building your digital brand reputation has never been more important – our experts can help you win in the new media landscape. We excel at creative campaigns that cut through online noise to make sure your messages are heard by the right audiences. And, crucially, we wargame strategies to anticipate and reduce the risk of online backlash to ensure your brand reputation grows for all the right reasons.

marketing PR digital PR expertise Kent Sussex London Tunbridge Wells

Building reputation to drive traffic

The new media landscape

More than half of adults now prefer to read news content online than in print, while nearly two-thirds use an online intermediary to access news. More than half rely on social media to discover products and services. Nearly two-thirds are more likely to buy a product if it’s recommended to them by a trusted social media influencer.

Digital PR services

Enhancing visibility and trust

Positive, creative digital PR is a win-win-win-win-win-win. It can reach more people more quickly than conventional channels, with the right online endorsements building reputation and trust. This in turn encourages people to your website and helps to improve SEO. It’s a virtuous circle that your bottom line will love.

Campaigns that cut through

We’ve grown online reputation and audiences for global brands through to niche start-ups, for goods and services, B2B and B2C. We’ve won a global audience of more than 230million for a metal box, established clients as go-to commentators, and secured favourable brand partnerships to boost credibility with tailored audiences.

Reimagining later-life lending for the UK

Boosting visibility and profits through a strategic rebrand to provide the platform to compete nationally against sector giants, using tactical communications to win headlines and educate the public to instil confidence in the sector.

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Sharp Minds helped support 55Plus’s business model to adapt and change as a direct result of rapid growth. The Sharp Minds team orchestrated a dramatic rebrand to help showcase our improved customer services initiatives and attract new clients, as well as implementing a mature marketing and communications strategy to have a more targeted and collaborative way of working with our clients/introducers and provide initiatives for feedback. Sharp Minds has excellent press and media contacts and achieved positive and helpful national coverage for us in a very short space of time. The Sharp Minds team was always on hand to help with difficulties and would work overtime to remove any bumps in the road.

Jan Johnson, Founder and Director , 55Plus

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

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Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

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Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

Digital Marketing

With more channels and more competition, brands need ninja digital marketing strategies to reach and engage audiences cost effectively. We make sure your digital marketing strategies are honed, targeted and punch above their weight.

marketing PR digital marketing expertise Kent Sussex London Tunbridge Wells

Digital strategies that deliver

Direction and momentum

Whether you want to grow brand awareness or reputation, generate leads or increase the lifespan and value of current customers, we’ll devise a digital marketing strategy tailored to your business goals. Once we’ve agreed direction, we deploy a nimble, responsive approach to ensure we achieve and maintain momentum: research, plan, test, execute, track, listen, analyse, refine – repeat.

Holistic digital marketing services

Optimised customer journeys

By continually scrutinising the performance of campaigns, we optimise the customer experience at every stage, so your investment works smarter towards your goals.

Digital impact

We’ve helped brands successfully launch new products consumers didn’t know they needed, access new markets, improve conversions, grow sales and strengthen their employer reputation.

Building reputation and brand to overtake the competition

As a challenger brand, Maddisons Residential are shaking up expectations and experiences of estate agency – for the better. But they needed a coherent strategy to raise awareness and instil confidence among target sellers and landlords, especially in the face of established competition from national brands.

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In three years, Sharp Minds have helped set us on a great course with our marketing and supported us coming out of the pandemic, to build a brand that is now well recognised in our local market. In the early days of our partnership there was much to do; strategies were formed, and new practices put in place to create a sequence of marketing outputs that have supported our growth. The effective relationship with our account manager kept momentum and activity on course and we now have confidence in implementing new strategies and techniques as we evolve.

Deborah Richards, Founder and Managing Director , Maddisons Residential

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

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Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

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Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

Offline marketing

We bring brands to life in real life. We ensure that when consumers see, touch and hear your brand, they experience it. Marrying attention-grabbing design and compelling copy with left-of-field thinking to reach your audiences, we create offline marketing that delivers on your bottom line.

marketing PR offline marketing expertise Kent Sussex London Tunbridge Wells

Achieving real results in real life

Optimising customer journeys

From exhibition stands that open conversations to marketing materials that close deals, we devise and deliver offline marketing strategies and outputs that streamline your customer journey to improve conversions at every stage to grow your client base and your average sales value.

Offline marketing services

Holistic solutions

We can project manage all third-party suppliers, such as print, merchandise, media and events organisers. One point of contact means you have fewer headaches and more time!

Offline Expertise

We’ve worked with brands of all shapes and sizes – from boutique to global leaders – and across sectors ranging from consumer goods to manufacturing to bring their brands to life in print and in person.

Marketing clarity to support business goals

Brand redevelopment to provide a platform for thought leadership to access new markets, supported by digital, social and offline marketing to build reputation and connections.

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Sharp Minds’ unique and intelligent marketing expertise has elevated our brand above our competitors. Their expert guidance and coherent strategy have allowed us to transition the business up to a new level. By investing in creating and curating a well-defined brand, we can now attract the larger, high-value clients that we have always wanted.

Andrew Mann, Managing Director, Clarity Homes and Commercial

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

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Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

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Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

SEO

Performing well in organic online search results increases visibility, boosts credibility and delivers website traffic. It’s a holy grail for brands, but it takes expertise and persistence to achieve – fortunately, we’ve got both.

marketing PR SEO expertise Kent Sussex London Tunbridge Wells

SEO to outrank your competitors

Why SEO matters

Search engine results are business critical. Only 6% of website users scroll as far as Page 2; by contrast, the top three organic results account for more than 50% of click-throughs. Being in the top organic results not only gets you in front of people searching for your goods or services, but it also builds trust with them, encouraging them to your website.

Balancing SEO strategies

We ensure the technical SEO of our clients’ websites is fully optimised to create the foundations for success. We then balance on-page and off-page SEO, with an emphasis on expert organic content built around agreed keywords, supported by social media, digital marketing and PR to create valuable links. And we dig deep into the analytics to find the marginal gains to keep you ahead of the game.

Playing the long game

SEO delivers for the long-term, but you have to be in it for the long haul. Unlike Pay Per Click, there are few quick wins, but done right it’s the gift that keeps on giving.

Measurable returns

We’ve moved clients’ websites from the hinterland of Google to Page 1 – and kept them there. We’ve increased website traffic tenfold. We’ve increased enquiries so much our clients had to take on more staff. Nice problem to have, eh?  

Tailored SEO to support business growth

Enabling an ambitious business to compete for multiple services across a wide geographic area with SEO-rich content for each service in each town.

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Sharp Minds were able to define and deliver a brilliant digital marketing solution for our business. Their ability to project manage the website and provide ongoing marketing support helped boost our SEO and attract new customers. The investment in their expertise allowed us to focus on the running of our business and deliver for our clients, both existing and new.

James Davies, Director, Kin Kan Do

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

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Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

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Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

Transformational brand consultancy

Today’s complex media, business and political environments require ongoing communication with customers, employees, suppliers, partners and investors. Sharp Minds strategic consultancy services help leaders seize opportunities and mitigate risk during both transformational and disruptive moments..

Seize opportunities and mitigate risk

Business-critical counsel

C-suites, boards of directors, law firms and the public sector engage us to address their most complex, business-critical issues that require diverse communications skill sets and integrated disciplines.

Strategic communications

To mitigate risks and achieve successful outcomes, organisations must take a strategic, proactive approach to communications.

Capturing opportunities

We understand that business leaders need to capture opportunities that will help their organisations build for the future – often against a background of critical financial, regulatory and reputational challenges.

Navigating to success

Our strategic communications consultants help clients manage crises, navigate market disruptions, stake competitive positions, articulate commitments, and preserve permission to operate.

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

Read more

Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

Read more

Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

Content marketing

Today’s complex media, business and political environments require ongoing communication with customers, employees, suppliers, partners and investors. Sharp Minds strategic consultancy services help leaders seize opportunities and mitigate risk during both transformational and disruptive moments..

Seize opportunities and mitigate risk

Business-critical counsel

C-suites, boards of directors, law firms and the public sector engage us to address their most complex, business-critical issues that require diverse communications skill sets and integrated disciplines.

Strategic communications

To mitigate risks and achieve successful outcomes, organisations must take a strategic, proactive approach to communications.

Capturing opportunities

We understand that business leaders need to capture opportunities that will help their organisations build for the future – often against a background of critical financial, regulatory and reputational challenges.

Navigating to success

Our strategic communications consultants help clients manage crises, navigate market disruptions, stake competitive positions, articulate commitments, and preserve permission to operate.

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

Read more

Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

Read more

Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

Read more

Our services

Strategic PR

Our strategic PR experts act as our clients’ dedicated newsroom and make sure their purpose, operations, talent and objectives are appreciated by stakeholders. This is more than developing key messages; it’s formulating points of difference that are memorable and interesting to the media – and to your key audiences. Sharp Minds’ team of former award-winning national journalists provides expert media relations informed by solid strategies.

marketing PR strategic PR expertise Kent Sussex London Tunbridge Wells

Communicate to lead

Adding value

When businesses and organisations are well understood they are better regarded – and more highly valued. By winning editorial that sends the right messages to the right audience, we strengthen your brand awareness, reputation and currency.

Comprehensive services

Winning headlines

Our strategic analysis enables us to identify themes that resonate to inform creative strategies and campaigns that catch attention and win headlines. Poachers turned gamekeepers, our team knows how to craft your stories so they resonate with journalists.

Holistic solutions

Our Public Relations experts work with our marketing strategists or your in-house team to amplify campaigns by leveraging them across all channels.

Building the brand and business through PR

Successful launch of new business direction in the media to transition Loch’s reputation to a multi-service, mid-sized firm and establish it as a go-to commentator.

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Sharp Minds delivered exactly what we wanted. They easily surpassed our expectations and built the brand and business of Enevate across the UK, through carefully targeted media outreach. Our first campaign together generated more than 18 articles and included several high-profile features, including The Sun newspaper. This has helped with our success this year and has put Enevate firmly on the map as a leading modular housing company in the UK.

Gary Mayatt, Founder , Enevate Homes

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

Read more

Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

Read more

Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

Websites

Websites matter. Period. That’s why we develop them from the inside out, ensuring your brand values and messages are articulated through an engaging, seamless user experience to increase enquiries and improve conversions. 

Marketing PR website expertise Kent Sussex London

Creating websites that click

Websites that work hard

It’s not enough to have a website that wows. It needs to work hard for your business – driving traffic, capturing imaginations and encouraging action.  So we start with understanding your goals to ensure your website becomes one of the most powerful tools in your business.

Website services

Websites that convert

We identify and understand your audience and map their customer journeys to create a user experience – supported by compelling copy – that optimises leads, enquiries and conversions.

Award-winning websites

From logistics to health, from B2B to B2C, we’ve delivered award-winning websites that have helped brands dominate online searches, win new customers and move from boutique advisers to national sector leaders.

Health expertise ignites stalled marketing

Flexible, nimble support to get a delayed website live to provide the launch platform for tactical marketing and PR to attract target clients.

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Our website designers had been chasing me for 18 months to get the content written for our new website. Sharp Minds Communications made the whole process simple. Within just two months we had a website and content that portrays who we are in a way that appeals to our target audiences. I just wish we had worked with Sharp Minds from the start! From that successful start, we hired Sharp Minds to provide retained marketing support. Their outputs are flexible, depending upon our business needs. Sharp Minds bring real value in their ability to work on any marketing output to support business need. But their real skill for us as optometrists is their ability to understand complex medical and technical issues and recommunicate them in a way that patients can understand – and which resonates with their wants and needs.

Satvinder Shoker, Director, Kings Hill Opticians

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

Read more

Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

Read more

Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

Social Marketing

Whether you need to showcase your expertise, win hearts and minds, run consumer campaigns that convert or build your professional network, our social media experts tailor strategies and campaigns to deliver on your objectives.

Marketing PR Social Marketing expertise Kent Sussex London

Building audiences and engagement to build brands

Defining goals and strategy

We make sure we’re communicating the right messages on the right channels using the right medium, tone and voice to resonate with your target audiences. That means competitor research, social listening, A-B split testing and deep diving into analytics to define and refine your campaigns.  

Professional conversations

Our B2B social marketers create thought-leader content to position spokespeople and brands ahead of their field to enhance visibility and authority. From growing your network to expert white papers, from newsletters to your followers to strategic engagement in industry groups to raise your profile among decision-makers and influencers.

Influencer marketing

We identify influencers with aligned values who have great social capital with the communities you want to reach. We work with them to create compelling campaigns to build brand awareness and trust with their followers, measuring success against agreed KPIs.  

Consumer campaigns

We create organic and paid campaigns that connect with target consumers, exciting them to click, comment and share – encouraging them to become your brand champions, so your social channels deliver more bang for your buck.

Long-term collaboration supports business goals

Marketing support for more than eight years helps serviced office provider survive new competition and changing work practices.

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“Sharp Minds’ expert content creation and understanding of our objectives has helped us reach our business goals: physical website enquiries increased by 60% and closing ratios from website content are five times more efficient than those coming from brokers. We are celebrating our lowest vacancy rates in nearly two decades”

Jason Hill, Group General Manager, Capital Space

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

Read more

Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

Read more

Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

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Our services

Brand development

We help brands remain fresh, relevant and engaging so they maintain, strengthen and expand connections with stakeholder audiences. Whether it’s a refresh to stay ahead of the game, a reimagining to reflect cultural or social shifts, or a seismic overhaul precipitated by a new direction or organisational upheaval, such as a merger or acquisition.

Marketing PR brand development expertise Kent Sussex London

Taking brands to the next level

Understanding the landscape

To understand how appetites, interests and desires are changing, we conduct market research to ensure brand direction aligns with business goals, redefined markets and developing audience expectations and aspirations. We map where your business and your market are – and where they’re heading.

Resonating beyond consumers

Brands that want to lead need to do more than just capture consumer imagination. They also need to create credibility with market influencers, such as the media, reviewers, thought leaders, suppliers and investors. We ensure that your brand convinces all the audiences that matter.

Building on established currency

We don’t believe in throwing the baby out with the bath water. We ensure that in evolving your brand, its key strengths and core values are given fresh articulation, enhancing brand currency by building on established value.

Building brands for business growth

From financial services to construction, from professional services to consumer goods, we’ve helped brands redefine themselves to launch new products, access new markets, become go-to commentators, improve conversions and increase customer spend and loyalty.  

Rebrand and tailored messaging support national ambitions  

Creating a brand and messaging to build reassurance and warmth with clients who are often at a time of emotional crisis provided the foundations for rapid expansion and influence at a national level.

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When I first approached Sharp Minds to help me with content for my website for my new company, I knew what my offering was, but didn’t have a proper identity for the business. Sharp Minds suggested that my starting place should be brand development. This led to a very clear brand, and from this Sharp Minds were able successfully to build compelling messaging on both our online and printed marketing, conveying our services with warmth and reassurance to our target clients, who are often at a point of crisis when they come to us. I thoroughly recommend Sharp Minds for their expertise: their ability to understand a new business and its challenges quickly to make sure their clients are positioned for success.

Debbie Harris, Founder, Chosen With Care

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Our services

Our services

Strategic consultancy

Public relations

Brand and creative

Content marketing

Our insights

Sharp Minds 2.0 – our rebrand explained

21/05/2024

Read more

Inspiring Tunbridge Wells female entrepreneurs

14/05/2024

Read more

Leading Tunbridge Wells businesswomen inspire peers

25/01/2024

Read more