Capital Space

Long-term collaboration supports business goals

Marketing support for more than eight years helps serviced office provider survive new competition and changing work practices.



Occupancy rates ever


Increase in website enquiries


Website closing ratios 5x those of broker introductions

The Challenge

Pioneering an easy-in, easy-out monthly license to provide entrepreneurs flexible business accommodation to match their changing needs, Capital Space now faces new competition from other companies that have copied their business model and co-working spaces, as well as changing work patterns. Additionally, Capital Space has two key audiences: existing customers and SMEs within five miles of each of its nine business centres across the Southeast.

marketing PR strategic counsel expertise Kent Sussex London

The strategy

Our Discovery Process enabled us to understand the Capital Space offering, different target audiences and key challenges. We advised expert content creation and PR to boost SEO and position Capital Space as an essential partner in its clients’ business journeys.

Since 2015, Sharp Minds has provided ongoing digital marketing support, comprising organic website content, social media marketing and thought leadership built around customer success stories, business intelligence and company news. Working closely with Capital Space’s marketing manager, we conduct regular analytics reviews to ensure the content strategy is optimised for business goals. We are available flexibly to liaise with end customers and internal stakeholders.

The outcome

Our flexible support has helped ensure a constant flow of authentic storytelling to enhance the company’s client relationships and get the brand in front of its target audiences, which has become increasingly important with the transition to new working structures that was accelerated by the pandemic.

Content structured to enhance SEO has driven website traffic. Content explaining the key benefits of Capital Space’s offering to SMEs has helped drive website enquiries and improve conversion rates for online enquiries. Digital and social content positioning Capital Space as a vital partner in their clients’ business success has increased engagement with existing customers, helping to reduce churn.

Judicious PR campaigns have secured coverage of significant company and local centre news, further raising the brand profile within its local communities.

marketing PR strategic counsel expertise Kent Sussex London

Go deeper

For a deep dive into this project, read our full overview