Case study
Adding buoyancy to a game-changing brand
Building a brand to create both residential and commercial demand for a pioneering product using multi-layered digital, social and offline marketing and PR strategies to hit sales targets.
Snapshot
100%
Sales targets reached
No 1
on Google for relevant searches
B2B
Reseller partnerships established
The strategy
An in-depth discovery process to develop distinct B2B and B2C strategies to showcase Waterlodge’s Unique Selling Points, make audiences aware of Waterlodge’s pioneering property solution and position the company for strategic discussions with potential B2B partners and clients.
Close collaboration with the founders and business development team as their in-house marketing department, executing comprehensive marketing and PR strategies flexibly and nimbly to take advantage of emerging opportunities.
The outcome
Understanding the complexities of Waterlodge’s business enabled us to develop a comprehensive, cost-effective marketing and PR strategy which delivered on all the KPIs by creating brand and product awareness, establishing Waterlodge as leaders in their field, generating enquiries and conversions and enabling Waterlodge to engage with B2B prospects for partnerships and multiple orders.
The Sharp Minds team were positive, and they spent time talking to us about our ideas and drawing out our own thinking in order to create a workable and cost-effective marketing plan.
Ian Watkins, Managing Director - Waterlodge
