Case study
Leading the way for a cleaner, greener future
Using tactical communications to change an industry, while achieving brand exposure to support business development targeted at large corporates.
Snapshot
91
Articles across the UK from three campaigns
£m
Secured a multi-million-pound contract
⬆
Website traffic rocketed
The strategy
Sharp Minds produced a strategic, emotionally resonant narrative and implemented an effective public relations strategy to weave and communicate the company’s compelling sustainability journey and how it was shaping a greener future.
Our approach was multi-layered to engage across audiences, including making complex issues more accessible and amplifying the voices of the leadership team. We positioned the business in key industry, regional and sustainability publications, proactively joining the debate around carbon offsetting, and placing the company as the leading voice and poster case study for the print industry.
The outcome
Sharp Minds helped ARC-UK Technologies articulate its commitment, bringing the different strands of its decarbonisation strategy to life. The company’s proactive engagement in sustainability dialogues allowed the business to shape industry norms, foster collaborations and be recognised as a genuine innovator.
Our campaigning helped the company: win a multi-million-pound contract with real estate giant, Landsec; attract major business leads for commercial partnership opportunities; and secure meetings with several councils to discuss how ARC-UK Technologies can support public net zero ambitions.
“Sharp Minds’ combination of communication skills, understanding of social and environmental issues, strategic counsel and media connections has dramatically helped our brand and has had an extremely positive impact on our business, but it has also helped to drive real change in the print industry.”
Ross Snell, Vice President EMEA - ARC-UK Technologies
