Case study
Driving a freight firm towards planned growth
In a fiercely competitive market, Castledene Transport needed a digital marketing strategy to attract both clients and drivers aligned with its values.
Snapshot
CONTENT
New messaging to showcase legacy and leadership
WEBSITE
Project management to facilitate a smooth project
VIDEOS
To capture the culture to attract clients and staff
The strategy
Through our Discovery process we got to understand the values, points of difference, goals and challenges of the business to enable us to devise a digital marketing strategy to help steer Castledene Transport towards its targets.
Our digital marketing strategy included:
- New messaging and content for a planned new website, with project management of the new website
- Video marketing to showcase Castledene’s key points of difference and values to both prospective clients and employees
- Thought leadership and PR to position Castledene as a provocative leader within the sector as it responds to carbon-net-zero imperatives
- Social media and digital marketing to grow the brand’s network and keep it front of mind, as well as boosting SEO
Services: Websites, thought leadership, digital marketing, social marketing, SEO, video
The outcome
We delivered end-to-end management of the new website, creating content that demonstrated the culture of the company by highlighting its long legacy and the family values that underpin it while also showcasing its leadership as the sector responds to supply-chain, recruitment and environmental challenges. We oversaw and coordinated all parties, including videographers, photographers and website designers to ensure a smooth-running project, resulting in a modern, user-friendly website to support the wider business needs.
As we progress to ongoing marketing, we are distinguishing Castledene from its competitors by establishing it as a discerning freight champion that is challenging the sector, government and consumers towards sustainable transport solutions.
“We primarily needed help with the content of our new website but were so thoroughly impressed by Sharp Minds’ diligent and detailed approach that we decided to engage them on an ongoing basis. Their attention to detail and thorough understanding of our business’s culture and challenges meant they provided brilliant content and an optimised User Experience geared towards solving our business needs. Sharp Minds were comfortable leading, they took initiative and drove this huge project forward.”
Nicky Amey, Managing Director - Castledene Transport
