Case study
Offline marketing to build sustainable brand awareness
The merger of two successful architectural practices required a new identity and a cost-effective mar-comms strategy to establish the new brand among target audiences as the local leader in excellence, innovation and environmental solutions.
Snapshot
15,000
Readers reached per month
HIGH
Brand recognition in target area
NEW
Commercial projects secured
The strategy
With limited reputation in the target area, we developed an offline marketing campaign built around the personalities of the founders to demonstrate the distinctive qualities of an innovative, sustainable, female-led practice and build a relationship with target high-net-worth property owners and developers.
We secured a cover feature and an exclusive long-form advertorial in a target monthly lifestyle publication to provide the space and frequency to build brand recognition and rapport with the readership, establish expertise and create an enduring presence within the defined territory.
Services: Brand development, Offline marketing, Strategic PR
The outcome
When people stop your clients walking down the street to say, ‘You’re the architects!’, you know your strategy has had the desired impact.
Real-life recognition confirmed that we successfully established the Atelier de Linde brand within the target area among affluent property owners. Successful invitations to tender on target, boutique commercial projects evidenced that the brand and messaging resonated equally with aligned property developers.
Sharp Minds have been a driving force behind building our brand awareness and establishing our newly formed practice as the preferential choice for local property developers and end-user clients. Their effort and ability to understand and then amplify our business’ brand and culture, makes them a stand-out marketing and PR agency.
Tara de Linde, Director - Atelier de Linde
