Offline marketing to build sustainable brand awareness

The merger of two successful architectural practices required a new identity and a cost-effective mar-comms strategy to establish the new brand among target audiences as the local leader in excellence, innovation and environmental solutions.



Readers reached per month


Brand recognition in target area


Commercial projects secured

The Challenge

A new brand and messaging were required to align the distinct personalities and areas of expertise of the original practices, as well as implementation of a targeted reputation-building strategy to establish it from a standing start as a leading RIBA-Chartered practice with a difference.

marketing PR strategic counsel expertise Kent Sussex London

The strategy

With limited reputation in the target area, we developed an offline marketing campaign built around the personalities of the founders to demonstrate the distinctive qualities of an innovative, sustainable, female-led practice and build a relationship with target high-net-worth property owners and developers.

We secured a cover feature and an exclusive long-form advertorial in a target monthly lifestyle publication to provide the space and frequency to build brand recognition and rapport with the readership, establish expertise and create an enduring presence within the defined territory.

The outcome

When people stop your clients walking down the street to say, ‘You’re the architects!’, you know your strategy has had the desired impact. 

Real-life recognition confirmed that we successfully established the Atelier de Linde brand within the target area among affluent property owners. Successful invitations to tender on target, boutique commercial projects evidenced that the brand and messaging resonated equally with aligned property developers.

marketing PR strategic counsel expertise Kent Sussex London

Go deeper

For a deep dive into this project, read our full overview