Building audiences and engagement to build brands
Defining goals and strategy
We make sure we’re communicating the right messages on the right channels using the right medium, tone and voice to resonate with your target audiences. That means competitor research, social listening, A-B split testing and deep diving into analytics to define and refine your campaigns.
Professional conversations
Our B2B social marketers create thought-leader content to position spokespeople and brands ahead of their field to enhance visibility and authority. From growing your network to expert white papers, from newsletters to your followers to strategic engagement in industry groups to raise your profile among decision-makers and influencers.
Influencer marketing
We identify influencers with aligned values who have great social capital with the communities you want to reach. We work with them to create compelling campaigns to build brand awareness and trust with their followers, measuring success against agreed KPIs.
Consumer campaigns
We create organic and paid campaigns that connect with target consumers, exciting them to click, comment and share – encouraging them to become your brand champions, so your social channels deliver more bang for your buck.
Long-term collaboration supports business goals
Marketing support for more than eight years helps serviced office provider survive new competition and changing work practices.
Read more“Sharp Minds’ expert content creation and understanding of our objectives has helped us reach our business goals: physical website enquiries increased by 60% and closing ratios from website content are five times more efficient than those coming from brokers. We are celebrating our lowest vacancy rates in nearly two decades”
Social Marketing