Case study
Long-term collaboration supports business goals
Marketing support for more than eight years helps serviced office provider survive new competition and changing work practices.
Snapshot
HIGHEST
Occupancy rates ever
60%
Increase in website enquiries
5x
Website closing ratios 5x those of broker introductions
The strategy
Our Discovery Process enabled us to understand the Capital Space offering, different target audiences and key challenges. We advised expert content creation and PR to boost SEO and position Capital Space as an essential partner in its clients’ business journeys.
Since 2015, Sharp Minds has provided ongoing digital marketing support, comprising organic website content, social media marketing and thought leadership built around customer success stories, business intelligence and company news. Working closely with Capital Space’s marketing manager, we conduct regular analytics reviews to ensure the content strategy is optimised for business goals. We are available flexibly to liaise with end customers and internal stakeholders.
Services: Digital marketing, social marketing, SEO, strategic PR
The outcome
Our flexible support has helped ensure a constant flow of authentic storytelling to enhance the company’s client relationships and get the brand in front of its target audiences, which has become increasingly important with the transition to new working structures that was accelerated by the pandemic.
Content structured to enhance SEO has driven website traffic. Content explaining the key benefits of Capital Space’s offering to SMEs has helped drive website enquiries and improve conversion rates for online enquiries. Digital and social content positioning Capital Space as a vital partner in their clients’ business success has increased engagement with existing customers, helping to reduce churn.
Judicious PR campaigns have secured coverage of significant company and local centre news, further raising the brand profile within its local communities.
“Sharp Minds’ expert content creation and understanding of our objectives has helped us reach our business goals: physical website enquiries increased by 60% and closing ratios from website content are five times more efficient than those coming from brokers. We are celebrating our lowest vacancy rates in nearly two decades”
Jason Hill, Group General Manager - Capital Space
