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We appointed Sharp Minds to help us, which they have done with superb branding and marketing advice, and the delivery of a media campaign which would be worthy of competitors a hundred times our size in terms of global manufacturers. It was thoroughly researched and expertly executed, including designing the report with easy-to-understand graphics to communicate the key narratives effectively. The results speak for themselves: high value, enormous productivity, enhanced brand awareness, increased sales and the intellectual property to leverage introductions to industry leaders, with whom we are now collaborating.

Key highlights: 7 items secured in tech media titles from one campaign Profile feature opportunity secured in CIO magazine Client collaboration secured for joint PR campaigns Client video interview providing testimonial and extensive thought leadership content rolled out over several months Thought leadership e-brochures produce to create data capture opportunities Proactive media outreach to identify future features for Dootrix contribution

Sharp Minds’ support enabled us to raise our profile with our target customers in a competitive marketplace, drive more traffic to our website and prompt more calls to our switchboard. They got our name into new places in a way that appeals to different audiences and leads to measurable results. They think beyond their immediate brief to look for every opening to support our business needs.

Sharp Minds helped support 55Plus’s business model to adapt and change as a direct result of rapid growth. The Sharp Minds team orchestrated a dramatic rebrand to help showcase our improved customer services initiatives and attract new clients, as well as implementing a mature marketing and communications strategy to have a more targeted and collaborative way of working with our clients/introducers and provide initiatives for feedback. Sharp Minds has excellent press and media contacts and achieved positive and helpful national coverage for us in a very short space of time. The Sharp Minds team was always on hand to help with difficulties and would work overtime to remove any bumps in the road.

Sharp Minds worked hard to build relationships on our behalf with journalists in target publications, with the net result that we now appear in almost every issue of one publication and have managed to get coverage in another that had previously blanked us. They think far beyond the brief, providing adaptable support and blue-sky thinking, creating the partnerships necessary for game-changing initiatives.