Our services

Thought Leadership

For more than a decade, we’ve partnered with global and UK brands on integrated marketing solutions that combine world-class insight with creative storytelling to position them as leaders, change perceptions and create markets. Focusing on insight-led content and campaigns, evidence and sharp thinking are at the heart of everything we do. From consulting and research, through to content creation and distribution, we deliver a truly end-to-end service.

Building credibility and authority with speed

Brainstorming strategy

We undergo thorough preparation and brainstorming to devise game-changing thought-leadership campaigns. Working in partnership with you, we bring the tools, expertise and knowledge you need to get your thought-leadership strategy right and to deliver it to the most influential audiences for your business goals.

Creating value-adding content

Good content rises to the top, stimulating conversations at a senior level and captivating target customers. We communicate complex ideas simply and powerfully, winning hearts as well as minds with creativity. We work with you to create tangible assets that support sales, as well as helping marketing and internal communication teams in developing messaging that resonates across your organisation.

From idea to impact

We come up with original ideas, creative editorial and insightful thought leadership to open up meaningful conversations with your audiences. High-quality research gives you the evidence needed to support your point of view, start conversations with key stakeholders and position your business.

Activation

We have significant experience of providing game-changing thought leadership for a range of industries, from financial and professional services through to construction and manufacturing. We make the most of our solid relationships with journalists to deliver impactful ROI.

Taking the world stage with a global first

Superior brand-building through thought leadership on a global scale to showcase an innovative new product among both commercial sectors and consumers to drive sales.

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We appointed Sharp Minds to help us, which they have done with superb branding and marketing advice, and the delivery of a media campaign which would be worthy of competitors a hundred times our size in terms of global manufacturers. It was thoroughly researched and expertly executed, including designing the report with easy-to-understand graphics to communicate the key narratives effectively. The results speak for themselves: high value, enormous productivity, enhanced brand awareness, increased sales and the intellectual property to leverage introductions to industry leaders, with whom we are now collaborating.

Roger Willems, Chairman, Penn Elcom

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