Our services

Go-to-market planning

We help businesses create well-defined and aligned go-to-market (GTM) strategies to help differentiate you from the pack, target your audience with precision, optimise your resources, mitigate risk and propel your performance. We consider target audience, messaging, pricing, channels and tactics, to effectively target the right audience, communicate the right message, and help you achieve your business goals.

Standing out from the competition

Foundations for success

We develop a deep understanding of your industry, the competitive landscape and your target audience – combining our existing expertise with bespoke market research – to help us create powerful communication plans and go-to-market tactics aligned with your business objectives.

Roadmap to success

We help create a roadmap that provides a clear path to launch a product or service into the market, built on strategic intelligence in four key areas:

Target audience
Messaging
Pricing
Channels and tactics

Reaching your audience

We help you identify your target audience – providing valuable insights into market trends, the competitive landscape and customer behaviour to identify market segmentation, key opportunities and buying personas – to make sure you’re reaching the right people with the right message on the right channels.

Powerful propositions

We create powerful value propositions, highlighting what sets your product or service apart from your competition and effectively communicating your unique selling proposition to your target audience. This includes: crafting a unique selling proposition, showcasing your expertise and credibility, and evaluating channel effectiveness to optimise ROI.

Effective go-to-market planning smashes business goals

A revolutionary concept in financial services needed a brand identity and tactical PR, digital, social and offline marketing strategies to create instant impact among target audiences. Our comprehensive strategy helped smash the year one targets.

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When I had the idea of The Finance Hub, I knew I wanted to launch with a bang so everybody within five miles of Tunbridge Wells knew we were here to provide all the business and personal financial services that anybody would need under one roof. Sharp Minds oversaw the entire operation from start to finish, had a great understanding of our key audience types and were essential to driving visibility and engagement. Their strategic recommendations, project management and marketing and PR expertise were vital for a successful launch. Sharp Minds’ support helped us smash our year-one targets, and we are now significantly ahead of our business plan goals.

Gillian Palmer, Founder, The Finance Hub

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