Case study
Reputation management fuels rapid growth
Full-service marketing and PR to establish national brand awareness for a boutique consultancy to drive exponential growth, attracting larger, target clients through strategies including successful thought leadership, reputation management, strategic PR and digital marketing.
Snapshot
400%
Increase in turnover in two years
Client size and spend
550%
Increase in profit in two years
The strategy
Initially commissioned to deliver a narrow digital marketing brief, Sharp Minds’ expertise in the care sector encouraged Fulcrum Care to expand our remit over time to full-service marketing and PR. This enabled us to repurpose content across platforms to optimise Return on Investment.
We applied our knowledge of the care sector to advise Fulcrum on current trends and opportunities, as well as identifying areas to explore to put the consultancy ahead of the curve. Delivering everything from social media management through to annual thought-leader e-brochures providing strategic business intelligence for target clients, we scaled our resource flexibly in response to business need.
The outcome
Our multi-layered marketing and PR strategies helped Fulcrum Care move from affordable consultants for owner-managed care homes to strategic advisers to large providers across the UK, driving exponential growth in both turnover and profit.
Building a national reputation for the brand, we established Fulcrum Care as go-to commentators with the sector press, which in turn helped them develop beneficial industry partnerships with target clients and key care sector bodies. Advising on sponsorships and awards, we helped Fulcrum Care beat blue-chips EY and PWC to win Turnaround Of The Year at the prestigious Turnaround, Insolvency and Restructuring Awards.
Refining our messaging and consistently layering more expert messages on the right platforms has led to us getting enquiries from larger providers with a greater number of care homes, which is exactly the kind of clients we want to attract. We are actively recruiting to deal with the volume of enquiries we have coming in.
Tony Thiru, CEO - Fulcrum Care
