Case study
Compelling storytelling delivers measurable ROI
Making the PR and marketing budget work harder through relatable case studies increases market share in a highly competitive sector.
Snapshot
20%
Year-on-year growth in self-pay business
12,000
Monthly views in Google searches
PAGE 1
On Google – up from page 5
The strategy
In a highly competitive market, Nuffield Health Tunbridge Wells Hospital had an established marketing budget, but we advised that the advertising spend could work smarter and digital marketing honed to ensure the hospital and its services were at the top of relevant online searches to drive traffic and enquiries.
We revised the messaging strategy to focus on relatable case studies, creating compelling advertorials and digital content that showcased the consultants’ expertise and exceptional customer experiences to boost SEO and drive offline brand engagement. Social marketing and strategic sponsorship, PR and media partnerships were aligned to consolidate brand reputation.
Services: Strategic PR, SEO, digital marketing, social marketing, offline marketing
The outcome
Our multi-layered strategic marketing and PR led to measurable outcomes, including 20% year-on-year growth in self-pay business – with £60,000 generated from a single patient education event. Our successful SEO strategy saw the hospital climbing from page 5 on Google to page 1 for relevant searches, leading to 12,000 search views and 4,000 views on Google maps per month. This correlated with an additional 200 phone calls and 300 more website visits per month. We brokered a prime sponsorship opportunity and associated media partnership, which resulted in 14 articles from one campaign and significantly increased brand awareness among target audiences in the hospital’s catchment area
Sharp Minds’ support enabled us to raise our profile with our target customers in a competitive marketplace, drive more traffic to our website and prompt more calls to our switchboard. They got our name into new places in a way that appeals to different audiences and leads to measurable results. They think beyond their immediate brief to look for every opening to support our business needs.
Grace Wilson, Sales and Services Manager - Nuffield Health Tunbridge Wells Hospital
