Case study
Launching a brand to underpin sustainable business
Developing a brand with a heart, supported by initial go-to-market planning, to create the platform for an environmental start-up to make a difference.
Snapshot
KEY
Verticals, resellers and introducers identified
BRAND
Scalable brand created that has supported diversification
STRATEGY
Mar-comms strategy plotted for launch and beyond
The strategy
We conducted a Discovery Process to understand the business goals, resources and target B2C and B2B customers, including identifying opportunities for establishing beneficial business partnerships to drive multiple repeat sales. This informed the development of a relatable brand that communicated the environmental imperatives at the core of the business to attract clients with aligned values. A multi-channel mar-comms strategy was devised to help Green Planet Living create brand awareness and engagement to drive consumers to the e-commerce site and to build a network of resellers.
Services: Go-to-market planning, brand creation
The outcome
Green Planet Paper was established as an environmental alternative to conventional stationery, winning a loyal base of retail customers and resellers through digital and social marketing, together with offline marketing at environmental events. Successful market testing identified an appetite for a wider range of sustainable products, so the brand was developed into Green Planet Living, to allow for ongoing product expansion and innovation.
Sharp Minds provided the strategic analysis I needed to have the confidence to launch my environmental e-commerce business, giving me a clear go-to-market strategy that was sustainable and achievable, and helping me develop a brand that perfectly captured the values of my business to connect with my target customers. This has provided me with the platform to both launch and develop my business, enabling me to diversify to help ride seasonal fluctuations and encourage a wider customer base.
Maddy Bishop, Founder - Green Planet Living
