Our services

Media training

Sharp Minds’ trainers are former BBC broadcast and national newspaper journalists who have been providing media training for more than 15 years to key spokespeople from multiple business sectors. We offer a unique combination that ensures our intensive training courses will equip you with the skills and the confidence to deal with the media proactively, as well as in controversial or challenging situations.

Making your message tomorrow’s headline

Core aims

Our media training is structured to equip you with the skills and the confidence to deal with the media in a positive and proactive way so you deliver excellent media interviews that communicate key brand messages effectively. Our media professionals will help you understand exactly what journalists are looking for from an interview, how to stay on message while satisfying the reporter so you make the final cut, and how to avoid beartraps.

Training services

We provide hands-on experience and exercises covering:

Understanding the media’s impact on your organisation
The rules of engagement – what you can and can’t control
Recognising a media opportunity and what makes a good story
Conveying key messages
Opportunities with print, radio and TV and how to perform optimally for each
Preparing for and undertaking interviews

Train to succeed

We conduct extensive research before your training to help define your optimal messaging. We then test this within interview scenarios that are as realistic as they get, including recorded audio or video interviews, where relevant. We give you multiple opportunities to practise in front of the microphone, camera or notepad to help you feel comfortable so you can perform your best in both live and recorded media interviews.

Live feedback

Feedback on content and presentation is given on an ongoing basis throughout the session and our trainers are happy to speak with you after the course by phone or via email if there are any further questions or comments. By working closely with you we will ensure your outcomes are met.

Taking the world stage with a global first

Superior brand-building through thought leadership on a global scale to showcase an innovative new product among both commercial sectors and consumers to drive sales.

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We appointed Sharp Minds to help us, which they have done with superb branding and marketing advice, and the delivery of a media campaign which would be worthy of competitors a hundred times our size in terms of global manufacturers. It was thoroughly researched and expertly executed, including designing the report with easy-to-understand graphics to communicate the key narratives effectively. The results speak for themselves: high value, enormous productivity, enhanced brand awareness, increased sales and the intellectual property to leverage introductions to industry leaders, with whom we are now collaborating.

Roger Willems, Chairman, Penn Elcom

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