Our services
Brand development
We help brands remain fresh, relevant and engaging so they maintain, strengthen and expand connections with stakeholder audiences. Whether it’s a refresh to stay ahead of the game, a reimagining to reflect cultural or social shifts, or a seismic overhaul precipitated by a new direction or organisational upheaval, such as a merger or acquisition.
Taking brands to the next level
Understanding the landscape
To understand how appetites, interests and desires are changing, we conduct market research to ensure brand direction aligns with business goals, redefined markets and developing audience expectations and aspirations. We map where your business and your market are – and where they’re heading.
Resonating beyond consumers
Brands that want to lead need to do more than just capture consumer imagination. They also need to create credibility with market influencers, such as the media, reviewers, thought leaders, suppliers and investors. We ensure that your brand convinces all the audiences that matter.
Building on established currency
We don’t believe in throwing the baby out with the bath water. We ensure that in evolving your brand, its key strengths and core values are given fresh articulation, enhancing brand currency by building on established value.
Building brands for business growth
From financial services to construction, from professional services to consumer goods, we’ve helped brands redefine themselves to launch new products, access new markets, become go-to commentators, improve conversions and increase customer spend and loyalty.
Rebrand and tailored messaging support national ambitions
Creating a brand and messaging to build reassurance and warmth with clients who are often at a time of emotional crisis provided the foundations for rapid expansion and influence at a national level.
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When I first approached Sharp Minds to help me with content for my website for my new company, I knew what my offering was, but didn’t have a proper identity for the business. Sharp Minds suggested that my starting place should be brand development. This led to a very clear brand, and from this Sharp Minds were able successfully to build compelling messaging on both our online and printed marketing, conveying our services with warmth and reassurance to our target clients, who are often at a point of crisis when they come to us. I thoroughly recommend Sharp Minds for their expertise: their ability to understand a new business and its challenges quickly to make sure their clients are positioned for success.
Our insights
