Our services
Digital PR
Building your digital brand reputation has never been more important – our experts can help you win in the new media landscape. We excel at creative campaigns that cut through online noise to make sure your messages are heard by the right audiences. And, crucially, we wargame strategies to anticipate and reduce the risk of online backlash to ensure your brand reputation grows for all the right reasons.
Building reputation to drive traffic
The new media landscape
More than half of adults now prefer to read news content online than in print, while nearly two-thirds use an online intermediary to access news. More than half rely on social media to discover products and services. Nearly two-thirds are more likely to buy a product if it’s recommended to them by a trusted social media influencer.
Digital PR services
Our digital PR services include:
- Campaign strategy and execution
- Media outreach
- Thought leadership content
- Profile raising
- Sponsorship
- Influencer partnerships
- Crisis communications
Enhancing visibility and trust
Positive, creative digital PR is a win-win-win-win-win-win. It can reach more people more quickly than conventional channels, with the right online endorsements building reputation and trust. This in turn encourages people to your website and helps to improve SEO. It’s a virtuous circle that your bottom line will love.
Campaigns that cut through
We’ve grown online reputation and audiences for global brands through to niche start-ups, for goods and services, B2B and B2C. We’ve won a global audience of more than 230million for a metal box, established clients as go-to commentators, and secured favourable brand partnerships to boost credibility with tailored audiences.
Reimagining later-life lending for the UK
Boosting visibility and profits through a strategic rebrand to provide the platform to compete nationally against sector giants, using tactical communications to win headlines and educate the public to instil confidence in the sector.
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Sharp Minds helped support 55Plus’s business model to adapt and change as a direct result of rapid growth. The Sharp Minds team orchestrated a dramatic rebrand to help showcase our improved customer services initiatives and attract new clients, as well as implementing a mature marketing and communications strategy to have a more targeted and collaborative way of working with our clients/introducers and provide initiatives for feedback. Sharp Minds has excellent press and media contacts and achieved positive and helpful national coverage for us in a very short space of time. The Sharp Minds team was always on hand to help with difficulties and would work overtime to remove any bumps in the road.
Our insights
