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09/05/2018
Marketing is key to any businesses success, whether it be through a simple word of mouth approach or a national PR campaign. Over the 18 months that I was an apprentice, I’ve gained a vast amount of knowledge of the art of marketing. I started out as an apprentice at Sharp Minds in September 2016 and I feel I’ve picked up a lot of valuable skills that have helped me progress as well as achieving results for our varied clients. Whilst I’ve been with Sharp Minds, we’ve helped businesses of all shapes and sizes with a range of services. Each new project opens new possibilities and chances to adapt our approach by finding out exactly what our client needs to succeed in optimising their brand awareness. No one brand is ever the same and thinking outside the box is a must in some cases. Sometimes a company might come to us wanting PR, but after analysing their target audience it might be that we focus our efforts on other channels like SEO optimisation through blogs or website content. We always look for what’s going to work best for the client.
I’ve always been a lot better at learning by doing rather than via a text book, which is why I chose to be an apprentice. I understand why people choose university, but it wasn’t what I knew I needed to build my career. Being able to see how the different marketing channels work first hand and then actually putting that knowledge to use is far more satisfying to me and seeing the clients rise due to my efforts is incredibly rewarding. At the end of the day, everyone has a different way of learning, but I feel I’ve learnt more at Sharp Minds with my director and mentor Siobhan Stirling than I could ever had learnt by writing essays and taking exams.
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