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Q How long does it take to kick start a revolution?
A 2 weeks
That’s how much notice we had from the point of receiving an urgent email from two music loving entrepreneurs to see if we could help with the PR for their new venture until launch date. 2 weeks – enough time to get widespread local coverage and get the story picked up by The Guardian and national bloggers!
The new venture is Vinyl Revolution, a pop-up shop and online store dedicated to vinyl records. It’s the brainchild of musician Simon Parker and his business partner Rachel Lowe. As an awesome saleswoman with an incredible CV, Rachel had intended to do all the marketing herself. That was before she realised how challenging it would be to bring their ambitions for a range of environmentally friendly, sustainable clothing and gifts for music lovers to fruition in time for the launch date. Hence the urgent call to Sharp Minds Communications: could we turn something around in the time left?
Always willing to rise to a challenge, our answer was: Hell, yeah! An urgent meeting was scheduled for us to understand the ethos, story and ambitions of Vinyl Revolution, after which Simon and Rachel could concentrate on the zillion-and-one things they needed to do to get the merchandise and the shop ready for the scheduled launch, while we took care of their publicity. With online and print coverage in target local press, an extensive radio interview, interest from influential bloggers and a request from The Guardian for merchandise to feature in their Christmas gift guide, we managed to play our part in kick starting the Revolution.
Client’s verdict: “Sharp Minds Communications hit the ground running to deliver an awesome PR campaign, as we knew they would. Having them handle our marketing was fantastic, as it left us free to concentrate on making the shop and the website right for the launch. They got us coverage beyond our dreams, which has given us a great platform to build on the Vinyl Revolution brand.”
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