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Marketing plays a role in all businesses; it’s necessary to keep a constant pipeline of new clients and to build your relationship with retained customers. But running a business can be difficult at the best of times and juggling tasks that aren’t in your skillset can be seriously challenging, particularly if you’re a busy business owner without the spare time. So, what if you aren’t a whizz at social media, don’t know how to do email marketing, struggle writing blogs or want to get into the newspapers but don’t know how? Hiring an agency is an excellent way to get other people who specialise in those skills to work on growing your business for you.
If you run a small- or medium-sized business, the chances are, your skillset is specialised in your sector and as a result, your marketing activities might be slipping as you focus on your own area of expertise.
You know you should be hiring a marketing agency when:
Particularly for small- and medium-sized businesses which may have relatively low marketing budgets, the main benefit of hiring an agency over in-house staff is that it can be much cheaper. You might pay on a monthly basis for a set amount of work which will cost you much less in the long run than employing full-time marketing staff members, who may come with the added cost of training, as well as all the additional costs of hiring, such as an extra desk, IT hardware and software, pensions etc.
If you lack the necessary skills to do your own marketing, agencies can help by bringing their expertise to your doorstep. A good agency will undertake a full discovery process to understand your business completely, and then use their experience and insights to deliver the best strategies to help you grow. This takes away the time and effort spent hiring your own in-house marketing staff, a task that can be even more challenging if you lack the skills to know if they are genuinely good at what they do.
A good agency will have a rich portfolio of clients they’ve worked with to showcase their work. If they can demonstrate a god return on investment for past and current clients, then the chances are that they could do the same for your business.
Marketing tools can be expensive to run. Most businesses will require a bundle of digital marketing tools – known as the MarTech stack – to keep their marketing operations running to full potential. If you do it yourself, you’ll not only have to pay the subscriptions for the software, you’ll also need to invest in staff training so your in-house team makes the most of your investment. With a marketing agency, this all comes in the package.
You may have great ideas on how to market your business, but a marketing agency will have the experience, data and expertise to evaluate all the options, to come up with a more complete and comprehensive marketing strategy. Their wider perspective can give you a marketing strategy that benefits your business in ways that you didn’t think were possible.
If you think it’s time to hire a marketing agency, don’t hold back, it could really make a difference and help your business to grow. Choosing an agency that has a positive track record of growing clients and demonstrating a return on investment can be an excellent step forward for your business.