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First of all, what’s your website performance like? Does it feel slow and clunky? That maybe due to a number of issues and, without getting too technical, there are a few things you might want to check. The size of the site (how many MBs it is) can make a huge difference. Obviously, the bigger it is, the longer it will take users to load it.
The following tips will help you speed up you site’s performance:
The internet is being accessed by far more mobile users than ever before. The chances are that if you send out a promotional email to a customer, they’ll probably open it up on their mobile first; it follows that if they click through to your website via one of the links you’ve included, they’ll be doing so on their mobile. Clicking through to a website that isn’t mobile friendly is likely to completely undermine the value of your marketing. Let’s face it, we all know how annoying it is having to zoom a web page just so you can read it because it doesn’t scale automatically.
Here are a few ways to make your website more mobile friendly:
Now this part is very important. SEO stands for Search Engine Optimisation. This dictates whether your page comes up first on sites like Google or if it’s at the back of the line. A few simple tricks lead to better SEO including the right content content, headers, links and titles. Here’s how you can help yourself:
It can be very easy for people to be turned away from a clunky site or a site that’s hard to find, so make sure your website is doing the best it can.
At Sharp Minds, we don’t create websites, but we do work with some very talented trusted partners and are happy to recommend their services, depending upon your needs and budget. Where we come into play is in creating content that works well for the SEO bots, as well as for your website visitors. Our content helps more people find you and increases enquiries and conversions – the key aims of your website.