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You don’t want your headers to be too long, that’s what the text is for. So make sure they’re to the point and portray what readers can expect as they read on. Aim for around five words; much more can clog up your articles.
It’s not always easy to captivate the audience with just a few words whilst giving them an idea of what the next paragraph is about. However, comedy can be a useful tactic that many successful blog writers use to attract readers. Sometimes it’s not always possible but if it is, try using it.
Sometimes you might come up with your headings before your actual content, so therefore it might stray from what you’ve written due to a change in your train of thought. That’s why it’s important to always go back and make sure your headings are consistent, or you could write the text first and add the headings later to avoid that problem.
While your blog headline needs to be relevant to the content, you don’t want to tell the whole story; you want to entice and encourage intrigue and interest – you don’t want people to think they understand the main point and so have no need to click through to read more.
If you’re writing your blog as part of your marketing strategy, you need people to read it – but first they have to find it. This makes it important to evaluate your search engine optimisation throughout each blog (it’s useful to re-read it before publishing from a purely SEO perspective), and this includes the heading. To boost your chances of being found online, use keywords in your headings that you know people are searching for. If your content management system (CMS) allows you to, you can also create a title specifically for SEO; this is helpful as it means you don’t have to compromise a catchy heading to make sure it appeals equally to the bots – you can write for readers and search engine spiders separately.
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