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Instagram requires you to be more creative than other social media platforms; to be successful, you need to produce engaging images that tell your story. If your products or services are highly visual, that won’t be a problem. But if your business doesn’t naturally generate images, it can be a challenge; think about ways of generating images that capture your philosophy or the benefits you deliver for clients. For example, if you are a business coach, you may like to merge inspirational quotes with inspiring images.
Posting a thousand images one day then going quiet for a month can harm your chances of success. Make sure to post a few at a time at the right times over the course of the week; you can read our blog about the best times to post during the day here. If people can see that you’re posting images on a regular basis, they’ll be more inclined to follow you over an account that last posted several months ago.
Creating a relationship between you and your followers can be hugely beneficial. There are a number of ways to do this:
A trap many people fall into is regurgitating the same content over and over. It’s easyto post the same image many times over a week with the same hashtags, but people will soon get tired of the repetition and very likely unfollow you. To counter this, stand out from the crowd! Post original, witty, funny and light-hearted content that will get your followers talking. Make sure your hashtags are varied by choosing different words that still relate to what you’re trying to get across. Using the same hashtags again and again can be seen as a generic sales pitch, rather than something fun for your followers to get involved with.