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Google has recently announced that by April 2019, they will shut down the consumer version of Google+. There are two main reasons for this:
Google’s ranking algorithm is a closely guarded secret and understanding exactly how it works is incredibly complex. Current thinking suggests the closure of Google+ won’t have a huge impact in terms of your all-important ranking with the Google search engines; but conversely, we know that Google likes Google, and posting content on Google platforms can be beneficial.
To make sure you continue getting the business benefits of posting on Google, we suggest you start posting updates and news on your Google My Business page (if you aren’t already doing so) by logging into Google My Business and selecting ‘Posts’. These posts appear on Google Business pages when you search for a specific business in the box on the right side of search results (on desktop) or embedded in the search results (on mobile).
Unfortunately, Google My Business pages are not seen as a social media platform and are therefore not currently supported by platforms such as Hootsuite or Buffer. This means you will have to post your Google My Business posts directly through your page; unfortunately, there is no scheduling option, so you will have to do this in real time, which means putting up each post individually rather than in batches. (As Google+ is in God’s social media waiting room, some platforms are pulling the plug on supporting it; Hootsuite will be shutting down Google+ support from 28 January.)
Many businesses’ ‘Contact us’ pages will include a link to your G+ page. We highly recommend that you remove this button so that site visitors aren’t directed to a broken link.
Optimising your Google My Business listing so that your business is verified, claimed and is up to date is even more important now.
Evaluating your social media strategy is an important step to take if you get a lot of engagement through Google+. Exploring other social media options might be a good idea – you’ll need to get active on whichever social media platform your niche community is migrating to.