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If you’ve ever searched “restaurants near me”, “hair salons Kent” or “marketing agencies Tunbridge Wells” in Google, chances are you have benefited from the advantages of Google My Business. It’s a free platform that is kind of like the 21st century’s answer to the Yellow Pages. You’ve already seen it from a consumer’s point of view, which means you’ve also seen how other businesses are using it to promote themselves. Here’s how you can harness the power of Google My Business to help more of your customers find you.
We all want to target as many potential customers as possible, but sometimes it’s a matter of quality over quantity. Research by Google found that:
This means that, while it would be lovely for your page to come up first in the entire world, you’ll get far more traffic if you are the first within your area – Google My Business is a key tool to help you achieve this, and will even put you in the ‘Local Pack’ (a section of Google’s search results that shows local businesses related to the initial search query).
What’s more, your Google My Business listing will appear in the Google Maps section of Google. How often have you searched for ‘restaurants near me’ and looked at all the red location markers on Google maps to help you choose somewhere to eat? Exactly – your customers are doing the same thing, and a Google My Business listing will literally put you on the map for them.
Having your own Google My Business page also enables you to control what shows in Google’s search results when someone searches for your business name or for a related search.
Simply put, we’ve become lazier. It’s the truth and, in all honesty, your potential customers are no different. It’s all well and good having the world’s most beautiful website but, sometimes, customers want to know the basics about your company before they even consider the quality of services you provide. This is where Google My Business can help you. It will tell customers all the important information at a glance: contact information, photos, directions, reviews, where you are (importantly, how far you are from them) and opening hours.
In addition, using GMB will benefit your SEO (put your website higher up on relevant online searches). This is partly because Google puts a value on locality (see point 1), but also because Google rewards people who engage with its platforms, so it boosts websites that have a related Google My Business page in its searches.
Having a Google My Business page means your customers can leave you Google reviews – which can influence other people to engage with your business, but also gives a further boost to your SEO. Positive reviews will obviously increase the appeal of your business while bad reviews provide an opportunity to respond in a professional manner.
The additional analytics from your Google My Business page will give you further insights about your client base.
If your business has a physical address (even if it’s your home) and you meet customers in person, you’re eligible for a Google My Business listing. Signing up is free and simple and there’s a handy step-by-step guide to help you. From there you can customise all your information; from your operating radius to contact information. Fill in all the sections: the more complete your page is, the more Google will value it.
Once you’ve set up your Google My Business page, you need to be proactive for it to delver greatest returns for your business: