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With all of our suggestions below, try an honest approach: it resonates well with people. Explain that their review can make a real difference to your business. Making an emotional connection is always more likely to lead to real results.
You might already have a company newsletter that you send out on a regular basis to current and previous customers. These are the best people to review your business as they have bought from you before, or are continuing to do so. Simply add a ‘give us a review’ section to your newsletter and you’ll have a higher chance of gaining those valuable testimonials.
If you deliver products or provide services to someone, it might be worth dropping a leaflet through their letterbox asking how good they thought you were. They are bound to pick it up and see it, so you are much more likely to get a review from them compared to other methods.
Twitter, Instagram and Facebook are great for engaging directly with your customers and for your customers to engage with each other. Start a conversation among your followers by asking them a question about your product and if they’d like to share their reviews.
Once you’ve interacted with your customer, there’s no better time to ask them what they thought then right there and then, that way you’re still fresh in their minds. Make sure you strike while the iron is hot: send them your review link as soon as you put down the phone or get back to the office to increase the chances of them following through with their review.
If you’re still struggling for people to review your company, it might be worth giving your current and previous customers an incentive. You could offer a chance of winning a prize if they give you a review. You might find people suddenly have the time to write something for you if they have something to gain at the end of it.
Based in Tunbridge Wells, Kent, Sharp Minds offers
brand development, digital marketing, offline marketing and public relations
to businesses across Kent, Sussex, Surrey and Greater London.
You can see what our customers say about us here.