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CapitalSpace had a very clear objective: to reduce the number of their offices, workshops and studios that are empty at any one time – but they had two distinct audiences that they had to reach to help them achieve this goal. Firstly, they needed to boost SEO and brand awareness among potential clients (small- and medium-sized companies within 20 minutes of each of the business centres). But equally as important was to increase engagement and loyalty among existing clients to reduce churn.
Having used other marketing agencies with mixed results, CapitalSpace were initially cautious, so we agreed an initial trial to show them how we work, demonstrating not only the quality of our content, but also our efficient project management and client communications.
After a successful trial, we agreed a bespoke monthly digital marketing package designed to target both audiences and drive engagement with them, through professionally written blogs and social media content creation and management. General company news and client success stories – structured around agreed keywords and clearly communicating the key messaging of CapitalSpace’s flexible, affordable, easy-in easy-out monthly contracts, first-class facilities and excellent customer service – have helped boost SEO to reach more potential new clients. Engagement with existing customers has been enhanced by content that reinforces CapitalSpace’s position as a key partner in their success, providing expert business insights to help business owners achieve their goals.
Our successful digital marketing has led to:
‘We have used other marketing agencies previously, but the quality of the content and the reliability of the delivery were patchy. From the start, Sharp Minds Communications showed a clear understanding of our business challenges and goals. The content they create is expertly structured to deliver against these – as well as being written to the highest standards, month in, month out. Their expert content creation and understanding of our objectives has helped us reach our business goals: physical website enquiries from 2015 - 2016 increased by 60% and, to date, 2017 closing ratios from website content are 5 times more efficient than those coming from brokers. We are celebrating the lowest vacancy rates in nearly two decades and waiting lists from recommendation and word of mouth are now our strongest lead source. Communication with Sharp Minds is quick and efficient and they are across the brief at all times. What’s more, they consistently go beyond their brief, proactively looking for new partnerships and opportunities that can benefit us. Sharp Minds’ digital marketing is helping fuel our success and growth, and knowing that they have got our marketing in hand means we can focus our attention on providing a great service to our customers.’
Jason Hill, General Manager, CapitalSpace
SERVICES & OUTPUTS: Discovery process, digital content package, blog writing, blog scheduling, social media content creation and management.