With so many different types of digital content to choose from, it’s sometimes hard to find the right fit for your target audience. One thing that you can be certain of is that people are more engaged by visual content than any other. If you have the resources, video on social media is worth doing.
Video dominance on the web
Over the past few years, video has blown up; people are spending much more time watching videos than they have ever before; they’re watching more videos and they watch them for longer than static content –five times longer.
If you don’t believe us, here are some statistics that you might be interested in. By 2021:
Video will account for 82%of global internet traffic
Nearly a million minutes of video will be shared every second
It would take more than 5 million years for someone to watch the amount of video that will be circulating the internet
We’ve seen the evidence for ourselves. When 50 Challenges (read about 50 Challenges) was launched by our director, Siobhan Stirling, in late September, within only 6 days, the launch video reached nearly 2,000 views across 2 profiles.
Another example is that of our client Vinyl Revolution, an independent and online record store. Only a few days after posting a video advertising their new student discounts, they’ve already reached 2,000 views as well. Rachel Lowe, co-owner of Vinyl Revolution, said: xxxxxxxxxx
So, if you’re looking for a way to grab your followers’ attention, video is definitely worth investing in. It may be more time consuming or expensive than creating other media, but the results speak for themselves. With extensive experience of producing videos and commissioning production companies, we are delighted to be able to help put our clients in the frame.