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The power of video

With so many different types of digital content to choose from, it’s sometimes hard to find the right fit for your target audience. One thing that you can be certain of is that people are more engaged by visual content than any other. If you have the resources, video on social media is worth doing.


Video dominance on the web

Over the past few years, video has blown up; people are spending much more time watching videos than they have ever before; they’re watching more videos and they watch them for longer than static content – five times longer.

If you don’t believe us, here are some statistics that you might be interested in. By 2021:

  • Video will account for 82%of global internet traffic
  • Nearly a million minutes of video will be shared every second
  • It would take more than 5 million years for someone to watch the amount of video that will be circulating the internet

And on Facebook:

  • Video posts per person increased 75 percent globally in 2014 alone
  • More than 50 percent of people who visit Facebook every day watch at least one video
  • Since 2014, Facebook has averaged more than one billion video views every day

Proof it works

We’ve seen the evidence for ourselves. When 50 Challenges (read about 50 Challenges) was launched by our director, Siobhan Stirling, in late September, within only 6 days, the launch video reached nearly 2,000 views across 2 profiles.

Thanks to Rob King & Associates for providing the video.

Another example is that of our client Vinyl Revolution, an independent and online record store.  Only a few days after posting a video advertising their new student discounts, they’ve already reached 2,000 views as well. Rachel Lowe, co-owner of Vinyl Revolution, said: xxxxxxxxxx

So, if you’re looking for a way to grab your followers’ attention, video is definitely worth investing in. It may be more time consuming or expensive than creating other media, but the results speak for themselves.  With extensive experience of producing videos and commissioning production companies, we are delighted to be able to help put our clients in the frame.  

To find out more about how Sharp Minds Communications can help with your marketing, email communications@sharpminds.agency

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