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Instagram is all about images; this provides an easy filter as to whether it could be right for your organisation or not.
If you are a business dealing in visually limited products, such as chemicals, or services that don’t have an obvious visual element (legal, marketing, accountancy etc), finding relevant images to put on Instagram that showcase your brand is likely to be a challenge. But if you’re selling visually appealing products – accessories, clothes, jewellery, makeup etc – then you should be on it. It also works fantastically for companies with highly visual (mainly lifestyle) services, such as travel agents.
Instagram is great for the right (visual) brands, with 68% of Instagram users engaging with them regularly. There’s also a wide range of age groups on the platform, but you’ll find that teenagers are the dominant users, with 27% of them rating Instagram as the second most important social media network (after Facebook).
If you’re able to create colourful and vibrant pictures on a daily basis, it’s a no brainer to be on Instagram, but it is worth knowing the pros and cons before you get started.