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29/11/2017

Planning for success in 2018

The Christmas ads are everywhere, and the shops are full of festive gift sets.  It can only mean one thing: it’s time to plan for your business success in 2018!  Whether you want to grow or maintain your current turnover, successful marketing is vital to ensuring your company’s prosperity in the year ahead.  The good news is, Sharp Minds can help you get ahead of the competition for as little as £250 a month.

 

Planning your marketing budget

How much you should commit to marketing depends upon your business plans.  There are two formulas that are commonly used to calculate marketing spend, which work on the assumption that new businesses and those that want to grow need to spend more than their established competitors and those that are happy to maintain the status quo.  But they also emphasise that, whatever your situation or ambitions, marketing is an essential part of business planning and development. 
 
Age of your business
1 to 5 years: 12-20% of gross revenue
5+ years: 6-12% of gross revenue
 
Business growth targets
Maintain market share: 5% of gross revenue
Want to grow: 10% of gross revenue
 

Underpinning success

Having identified your budget, you need to work out what to spend it on.  At Sharp Minds, we identify the Four Rs to ensure greatest success:

Right message

Right voice

Right audience

Right channels

Identifying your Four Rs and using them to develop a marketing strategy that will deliver against your objectives requires research, insight and strategic planning – all of which needs to be done before you begin any marketing activity.  The Sharp Minds 10 Steps For Developing an Effective Marketing Strategy will help you work out how to do this; you can read the first blog here.

 

Spend it well

No matter how big or small your marketing budget, you will want it to deliver the greatest returns on investment.  This requires:

  • An effective marketing strategy
  • Expert implementation
  • Cost-effective solutions

At Sharp Minds, we specialise in identifying the optimal strategies for our clients, matched to their objectives and budgets, and our outsourced marketing expertise provides cost-effective support to make the most of your budget, delivering quality solutions competitively.  Our results include:

  • 20% year-on-year growth
  • Improved search engine optimisation
  • More enquiries
  • Higher conversion rates 

 

Your Sharp solutions  

 We offer a range of services and packages to suit most budgets:

  • Outsourced marketing department: Your in-house marketing experts, without the in-hose costs – from one day a month.
  • Monthly packages: Our standard packages for digital content and social media have proven results – and they start from as little as £250 a month. Or we will devise a bespoke package tailored to your needs and objectives.  
  • Fixed-fee project work: Including website content and PR campaigns – so you can keep control of costs.
  • Additional support for your in-house team: Regular or ad-hoc support to supplement your internal resources.

As one client recently said to us: “For the returns you deliver, you are very good value for money!”

 

To find out more about how Sharp Minds Communications can help with your marketing, email communications@sharpminds.agency

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