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26/04/2017

Is your website working for or against you?

Depending on your business, having a website can be one of the most important aspects to bringing in new customers. This is why it has to be top notch and reliable. To achieve this, you need to make sure your website has the most valuable features.

Performance

First of all, what’s your website performance like? Does it feel slow and clunky? That maybe due to a number of issues and, without getting too technical, there are a few things you might want to check. The size of the site (how many MBs it is) can make a huge difference. Obviously, the bigger it is, the longer it will take users to load it.

The following tips will help you speed up you site’s performance:

  • When you post content, make sure your pictures or videos are in a suitable format and aren’t too large. You can change this by making the resolution a bit lower.
  • Make sure your font isn’t using up too much memory. The more exotic fonts tend to slow down pages.
  • Don’t overload your page with irrelevant data. Make sure that your pages have enough – but not too much – information, otherwise your likely to get some lag.

Mobile ease of access

The internet is being accessed by far more mobile users than ever before.  The chances are that if you send out a promotional email to a customer, they’ll probably open it up on their mobile first; it follows that if they click through to your website via one of the links you’ve included, they’ll be doing so on their mobile.  Clicking through to a website that isn’t mobile friendly is likely to completely undermine the value of your marketing.  Let’s face it, we all know how annoying it is having to zoom a web page just so you can read it because it doesn’t scale automatically.

Here are a few ways to make your website more mobile friendly:

  • What’s the view like? Users want to be able to see everything from a glance on a mobile, so make sure all text and pictures fit on the screen and look appealing.
  • Make sure there isn’t too much text. Users will be put off having to read a paragraph of useless information before getting to the purpose of your business.

SEO

Now this part is very important. SEO stands for Search Engine Optimisation. This dictates whether your page comes up first on sites like Google or if it’s at the back of the line. A few simple tricks lead to better SEO including the right content content, headers, links and titles. Here’s how you can help yourself:

  • Keywords: Make sure that you’re adding words that people are searching for. For example, if you are a construction company, add all your services to the page. This will make it easier for people to find you.
  • Link back to your website: make sure you’re regularly spreading your website across several platforms like Twitter, Facebook and LinkedIn. This will increase the likelihood of discovery.
  • Meta description: this is the bit that features as a kind of summary underneath a title on Google. Make sure it’s short and sweet with all the right keywords and information.

It can be very easy for people to be turned away from a clunky site or a site that’s hard to find, so make sure your website is doing the best it can.

At Sharp Minds, we don’t create websites, but we do work with some very talented trusted partners and are happy to recommend their services, depending upon your needs and budget.  Where we come into play is in creating content that works well for the SEO bots, as well as for your website visitors.  Our content helps more people find you and increases enquiries and conversions – the key aims of your website.

To find out more about how Sharp Minds Communications can help with your marketing, email communications@sharpminds.agency

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