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Social media is all about interacting with people, and Facebook is no different; to grow your brand’s page, you must be engaging with users. This involves commenting on other people’s pages, liking their content, responding to comments on your page and showing love to your current followers. Facebook company pages have limited functionality, making it difficult to get followers straight away, so you need to be inventive. ‘I’ll scratch your back if you’ll scratch mine’ is one potential strategy: ask like-minded businesses to support you, in return for you engaging with their company page, ie liking and sharing each other’s content a couple of times a day. The more their followers see you, the more they’ll be swayed to start following and liking your content.
Original and intriguing content is a key to success on Facebook, so it’s important to make sure you’re uploading material that your follower base is likely to engage with. Content you should be posting includes:
Facebook has a variety of useful services you can utilise to track your brand’s progress on the platform. You’ll find these under Facebook Insights, which enable you to see which content is the most successful and who’s viewing it. From this, you can adapt your future posts to cater to your customers’ needs and interests; if a post with more informational content receives more likes, shares and comments, chances are you’re heading in the right direction. You can also see things such as: who’s following you, what region they live in, which age range you attract and many other demographic details which can help you tailor your content to maximise the appeal of your messaging to your target audiences.