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01/03/2017

Content is King


It’s hard to avoid the notion that content is one of the most powerful weapons in your marketing strategy.  88% of B2B marketers 
 include content marketing within their arsenal in the U.S, with companies spending an average of 32% of their budget on it (in addition to staff costs), with many planning to invest even more.  If you’re still not convinced that content should be part of your marketing, here are three very good reasons why you might like to think again.

1. 200 million people now use ad blockers   

With up to 37% of online users now using ad blockers, content offers a way to engage with your target clients whom you simply can’t reach in other ways. 

2. Effective content marketing increases visitors to your website  

Annual growth in unique site traffic is 7.8 times higher for content marketing leaders than followers, according to leading industry research.

3. Effective content marketing helps grow your business

Studies by the Aberdeen Group has found that content marketers deliver a better return on investment than other marketers and generate more than three times the number of marketing qualified leads.  Their research also found that leading content marketers average 2.7 times greater growth in company revenue year-on-year, compared to content followers.

If you’ve been resisting the content culture, there are very compelling business reasons why it should feature in your marketing strategy.

To find out more about how Sharp Minds Communications can help with your marketing, email communications@sharpminds.agency

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