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With up to 37% of online users now using ad blockers, content offers a way to engage with your target clients whom you simply can’t reach in other ways.
Annual growth in unique site traffic is 7.8 times higher for content marketing leaders than followers, according to leading industry research.
Studies by the Aberdeen Group has found that content marketers deliver a better return on investment than other marketers and generate more than three times the number of marketing qualified leads. Their research also found that leading content marketers average 2.7 times greater growth in company revenue year-on-year, compared to content followers.
If you’ve been resisting the content culture, there are very compelling business reasons why it should feature in your marketing strategy.