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13/12/2017

2017 review: PR success, winning content and new services

We can’t believe it’s nearly time to shut up shop for the festive season.  2017 has flown by as we’ve been busy getting clients into national newspapers, creating website content for growing companies that resonates with their clients’ why and increasing our service offering.

 

RETURN ON INVESTMENT FOR OUR CLIENTS

PR HIGHLIGHTS

  • 14 articles for one campaign
  • Coverage in the FT for Austrian fintech firm Novofina
  • Vinyl Revolution products in The Guardian Christmas Gift Guide for the second year in a row – their Bowie Bolt T-shirt being the most shared gift

NEW SERVICES

  • Social media training
  • Paid social
  • E-newsletter design

WEBSITE CONTENT

Compelling content for a number of clients to communicate their values and points of difference, connect with their target clients’ emotional why and boost SEO, including:

 

WHAT OUR CLIENTS SAID IN 2017

‘Sharp Minds’ expert content creation and understanding of our objectives has helped us reach our business goals: physical website enquiries from 2015-16 increased by 60% and, to date, 2017 closing ratios from website content are five times more efficient than those coming from brokers.’
Jason Hill, General Manager, CapitalSpace
 
‘We were delighted to be in The Guardian in our first year – to have achieved it for the second year in a row, and to get two products in this year, is amazing!  Having expert PR from Sharp Minds has enabled us to get into the same arena as national international brands, such as Sainsbury, Lego, Playmobil, Nikon and Garmin.  We simply couldn’t buy this kind of exposure.’
Rachel Lowe, Vinyl Revolution
 
‘From one discovery meeting, Sharp Minds totally got us and our business; they nailed our messaging, the structure of our website and how the content should be presented within it to create clear navigation for visitors towards engaging calls to action.’
Annabelle Webster, South East Timber and Damp

2017 has certainly been a busy year.  We’re looking forward to more of the same in 2018.

To find out more about how Sharp Minds Communications can help with your marketing, email communications@sharpminds.agency

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